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About Us | Advisory Board | Calendar of Events


About Us

Professional Meetings

  • Learn from guest speakers who are on the forefront of strategic thinking, planning, and action
  • Meet with other professionals to share experiences, information and knowledge
  • Build relationships with professionals in the strategy discipline
  • Meet colleagues who can provide resources to you, your company or your clients

Discount Member Rates for Meetings and Events
  • Pre-registration: Member $35, non-member $45
  • At-the-door: everyone $45
  • Webinars: Members $20; non-member $30; must register 24-hours in advance


Access to ASP Website & Speaker Presentations
($500 Yearly value)
  • Members' only pages supplies you with speaker materials from monthly meetings, white papers and articles
  • Membership Directory
  • Annual Conference

Annual Conference
(Discount for members - est. $100)
  • Expand your knowledge by hearing from the leaders in strategic thought, learning from real world case studies and exploring strategic concepts from multiple perspectives

Free Membership Newsletter
(est. Value $50)
  • Find articles with ideas that you can put to use in your organization

Annual Membership Fees
(vs. Total est. value above of $1180)
  • Standard Membership - $295 first year, $245 renewal
  • Student Membership - $95
For further information about membership, contact our Membership Chair at

Chapter Board of Directors

Ken Ketch

Founder, GroupMind Solutions

Secretary & Treasurer

Marketing Chair
Marcy Pleu Lunell
President, Strategic Leadership Group


Membership Chair
Linda Newton

Nonprofit Volunteer


Programs Chair - San Francisco
Barbara Reiss

President, Reiss and Associates, Inc.

Programs Chair - Silicon Valley


Registrar/Operations Chair
Angi Roberts

Owner & Founder, Association Office


Strategic Alliances Chair
Sue Redmore

Schneider Electric


Technology Chair
Shawn Allen Reeves

Market Intelligence Manager Sales Strategy, Cisco Systems

Social Media Chair
Dinesh Neelavar, MBA

Program Mgmt., Business Development, Cisco Systems

Strategic Advisor & Co-Founder ASP NorCal
Joyce Reynolds-Sinclair, Ph.D.

Managing Director, GEO Group Strategic Services, LLC

Liaison to ASP BOD & Co-Founder ASP NorCal
Alan Leeds

President, Y-Change, Inc.

Northern California Chapter Form