ASP Global Webinars 2018
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Webinars are a great way of learning new strategic tools or polishing up your business skills from your own home or office!  

Each year we assemble a series of topics and expert speakers to support professionals who have some familiarity and interest in each topic and want to learn more. All the webinars are educational in nature and may provide additional reading material either as pre-reading or as follow up to the topic. Some of the information will be helpful to those taking the ASP Certification in Strategy Planning. Live webinars will provide an opportunity for you to ask questions through the moderator.

 If you have any interest in presenting or would like to propose a topic for a future Global Webinar please reach out Jennie Benjamins, ASP's Marketing & Member Services Coordinator.

March 2018

Next Generation Strategic Planning: Defining, Forecasting & Managing Uncertainty
March 13, 2018
1:00 - 2:00 PM (EST)


Uncertainty is the most significant source of challenge . . . and opportunity . . . confronting every organization in the world today. Yet, when planning and formulating strategy, most management teams focus on realizing their vision for the future without fully contemplating the uncertainty that could either destroy or enhance that vision. Although strategic planning typically includes a SWOT analysis or an environmental assessment, the opportunities and threats identified through those exercises usually come from sources of information already known to management (trends, news stories, white papers, research, speeches, articles, forecasts, etc.). This information is critically important, but often falls short when planning for the impact of unknown, unexpected and disruptive events, circumstances and technologies.

Next Generation Strategic Planning is a process of anticipating, predicting, preparing for and managing specific plausible events, circumstances and technologies that are presently unknown, unheard of and unexpected . . . and potentially disruptive. Adding Next Generation Strategic Planning to a traditional planning process prepares management teams to realize (or exceed) their vision by positioning the organization to leverage unexpected opportunities and mitigate or eliminate unexpected threats . . . before competitors even know they're coming!

This webinar unveils a process for forecasting, anticipating, preparing for, and managing plausible events, circumstances and technologies that are presently unknown, unexpected and potentially disruptive, yet rarely if ever contemplated in traditional strategic planning.

** PLEASE NOTE - this webinar will only be offered as a LIVE presentation. No recording will be available following the webinar. **

About Jim McComb

Jim McComb has been a professional corporate strategic planner and strategist for more than 35 years. His background includes roles as a senior planning and strategy executive at two Fortune 100 firms and as a global partner at the world’s largest dedicated strategic planning consultancy. Currently Managing Director of Wild Card Strategy in Los Angeles, Jim specializes in working with the management teams of businesses, non-profits and government agencies in forecasting, preparing for, and managing Wild Cards.

He is a past President (2005-2007) and board member (2002-2009) of the Association for Strategic Planning, a certified Strategic Management Professional (SMP) since 2010, and was inducted into the ASP Hall of Fame in 2009. Jim has served on the board of the Next Practices Institute, a Southern California think tank of C-suite executives, since 2009 and is the author of six books, including the forthcoming Certain Success in an Uncertain World:  How to Predict and Endure a Disruptive Future.

Recordings of our 2016-2017 Webinar Series can be viewed here.


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