ASP Global Webinars 2017
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Webinars are a great way of learning new strategic tools or polishing up your

business skills from your own home or office!


The Association for Strategic Planning is delighted to announce the 2016 strategy webinar series designed to enable strategic professionals throughout the world keep up to date with topics of interest and the strategic tools. Take this opportunity to further develop your skills on a variety of topics aligned with Strategic Thinking, Planning and Action.


We have assembled a series of topics and expert speakers to support professionals who have some familiarity and interest in each topic and want to learn more to apply in their own organization and practice. All the webinars are educational in nature and may provide additional reading material either as pre-reading or as follow up to the topic. Some of the information will be helpful to those taking the ASP Certification in Strategy Planning. Live webinars will provide an opportunity for you to ask questions through the moderator.



Executing Your Strategy at the Speed of Change

November 14, 2017
1:00 - 2:00 PM (EST)

Rest in peace the annual strategic planning cycle.  It had a good long life but finally succumbed to the realities of a faster, more disrupted world.  We are all going to miss those good old days.  But alas, the idea that a company can annually refresh how they remain relevant and prosperous in their field is simply obsolete.  What is needed is an approach that deals with the three realities we face today:  Change, Culture and Capacity.  Change because the rate of change is accelerating such that monolithic approaches to strategy development and execution are too slow and too rigid.  Culture because if anything is a constant it is the question of how to deal with organizational inertia.  Capacity because frankly companies often lack the time to deal with their operational reality let alone focus on something that is longer in range.   This webinar describes these three issues and offers concrete alternatives to dealing with all three. Examples will be given of how organizations typically struggle with these issues along with examples of how they can be overcome given the right approach.

About Mark Morgan

Mark Morgan has a 30 year history of work with individuals, teams and organizations helping them clarify what they want and focus on getting it. His belief is that solutions to organizational challenges are best constructed to match the unique DNA of the organization. Mark has dedicated his career to implementing pragmatic solutions based on the best research available. This means that Mark’s focus is on what the organization can accomplish given their situation, competency and desire. Mark’s bias is that the real strategy of an organization depends on the decision process that determines actions that serve short term, long term and transformational goals. Organizations that have created decision clarity have the ability to create outstanding results are great places to work. This also creates a challenge because as Mark puts it “To get what we have never had, we must be willing to do what we have never done."
Throughout Mark’s career, that covers engineering, line management, leadership development, business start-up, project management, program management, portfolio management, strategic planning, workshop facilitation and public speaking, Mark has worked with individuals and companies in the high-tech, bio-tech, construction, consumer goods, high volume manufacturing, software, healthcare and internet industries. Mark creates a learning environment where clients make progress on addressing their issues while gaining the ability to address their future challenges. In this way, Mark combines today’s “fishing” with tomorrow’s  “ability to catch fish." Mark believes in creating real organizational capability.



Can we trust "big data" when used to formulate our strategic plans?

December 13, 2017
1:00 - 2:00 PM (EST) | 5:00 - 6:00 PM (GMT)
Online | CASS Business School

Contrary to what is often thought, management fads aren't fads because they're something new. What makes them fads is human nature and its ‘herd instinct’. Managers are constantly looking for the universal ‘panacea’ that will solve all their ills. They know that a panacea doesn’t exist but hope springs eternal. Then when they see others jumping on the latest fad…

Is ‘Big Data’ a genuine panacea, or simply the latest management fad? Will you get ahead by being into big data before your competitors – or will you win by not being sucked into another distraction?

Maybe this needs thinking through?

Join online through or a webinar or join in-person at:

CASS Business School
106 Bunhill London, UK

About Dr. Paul Fifield

Dr Fifield is married with three children and lives in Winchester. He holds a degree in Business Studies as well as an MBA and a PhD in Marketing Strategy, both from Cranfield University. He was elected a Fellow of the Chartered Institute of Marketing (FCIM) in 1988, an elected member of CIM Council 1999-2001 and the CIM International Board of Trustees 2002-2004.Paul was appointed Visiting Professor at Southampton University School of Management in 2006. He is currently President of the CIM Southern Region and a Fellow of the Royal Society for the encouragement of Arts, Manufacturers and Commerce (FRSA). Over thirty years of listening, watching, learning and applying academic and strategic thought to marketing has created a fertile mind which Paul brings to his customers, his writing and his teaching. He listens watches learns and applies the best of his vast knowledge to help his clients' organisations align themselves to the market they wish to serve. Only after 20 years is the market segmentation approach that was born out of his PhD thesis coming of age; and forming the foundations of some competitive and exciting new market strategies.





Recordings of our 2016-2017 Webinar Series can be viewed here.





$0 Members

4$70 Non-members

Member bring a Non-Member Pricing:
As a member, if you register multiple people on the same registration, you will all receive the meeting at the

member price!


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