Contact Us   |   Report Abuse   |   Sign In   |   Join
ASP Global Webinars 2017
Share |





Webinars are a great way of learning new strategic tools or polishing up your

business skills from your own home or office!


The Association for Strategic Planning is delighted to announce the 2016 strategy webinar series designed to

enable strategic professionals throughout the world keep up to date with topics of interest and the strategic

tools. Take this opportunity to further develop your skills on a variety of topics aligned with

Strategic Thinking, Planning and Action.


We have assembled a series of topics and expert speakers to support professionals who have some

familiarity and interest in each topic and want to learn more to apply in their own organization and

practice. All the webinars are educational in nature and may provide additional reading material

either as pre-reading or as follow up to the topic. Some of the information will be helpful to those

taking the ASP Certification in Strategy Planning. Live webinars will provide an opportunity for you

to ask questions through the moderator.




No webinar this month since ASP Conference takes place.

Register today!




Blind Spot: Uncovering the Potential of Relationships with Your Customers


June 13, 2017
1:00 - 2:00 PM (EST)


Valued customer relationships largely determines the valuation of companies

in the world today. So innovation must be in the service of acquiring and

building these relationships over time.


This webinar provides concrete steps you can take to determine

that type of relationship customers seek and to advance it

through the design of products and services.


About the Speaker: Steven Diller



Over the past 20+ years, and as the founder of Scansion, Steve has

been a leader in the development of techniques for the uncovering of

the meaningful experiences and valued relationships customer

seek. Towards those ends, he’s worked with companies such as Chrysler,

AAA, eBay, Mitsubishi, Gannett, Intel, Del Monte, Electrolux, Cardtronics,

and P&G, creating winning innovation strategies. Steve co-authored

the book, Making Meaning, while Director of Innovation and

Partner at Cheskin, and the new book Blind Spot, focusing on the Relationship

Economy, out this October.








Why your organization needs a CI-driven strategic planning process (and how to create one)


July 11, 2017
1:00 - 2:00 PM (EST)


Competitive intelligence (CI) is an attempt by corporations, as well as not-for-profits, to understand

what is happening in the world and craft a suitable strategy for dealing with the markets, industries, and other organizations they are likely to encounter in the future. Together with business intelligence, market research, strategic planning, and knowledge management organizations can build forward-looking, predictive, action programs designed to support and enable the strategic decision-making process.


About Barbie Keiser



Barbie Keiser, an information resources management consultant

with 30 years’ experience establishing competitive intelligence programs, will

facilitate a discussion that will define competitive intelligence, review why organizations need

it (examining why they don’t always use it), and appreciate what’s required to make it

work (and work well). During the webinar, we will examine the CI process and cycle,

essential functions of an effective CI program, alternative structures, challenges organizations

typically face during implementation, and benefits of a comprehensive, ongoing CI effort.


A prolific author with a column highlighting new information technologies in ONLINE Searcher magazine

and Information Today Newsbreaks ), Barbie is a sought-after speaker and workshop facilitator at library, information, and business conferences, worldwide. She teaches Competitive Intelligence (CI) in thedual-degree MBA-MSIS program at Johns Hopkins University Carey Business School, as well as online to undergraduate students at the School of Communications, University of Kentucky.




Recordings of our 2016 Webinar Series can be viewed here.






$40 Members

$70 Non-members

Member bring a Non-Member Pricing:
As a member, if you register multiple people on the same registration, you will all receive the meeting at the

member price!