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ASP Global Webinars 2017
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Webinars are a great way of learning new strategic tools or polishing up your

business skills from your own home or office!


The Association for Strategic Planning is delighted to announce the 2016 strategy webinar series designed to

enable strategic professionals throughout the world keep up to date with topics of interest and the strategic

tools. Take this opportunity to further develop your skills on a variety of topics aligned with

Strategic Thinking, Planning and Action.


We have assembled a series of topics and expert speakers to support professionals who have some

familiarity and interest in each topic and want to learn more to apply in their own organization and

practice. All the webinars are educational in nature and may provide additional reading material

either as pre-reading or as follow up to the topic. Some of the information will be helpful to those

taking the ASP Certification in Strategy Planning. Live webinars will provide an opportunity for you

to ask questions through the moderator.





EcoSystems: Is Yours Working for You?


August 8, 2017
1:00 - 2:00 PM (EST)


Ecosystems, those “economic communities supported by a foundation of interacting organizations and individuals—the organisms of the business world…that produce goods and services to bring value to their customers” are especially important for strategists to understand. Yesterday’s ecosystem may not be the right one for your future success.  Today's partners might be tomorrow's competitor. In this webinar, we will explain the basics of ecosystems and explore how digital strategies must considered to avoid disruption in your ecosystem.  ASAP members have been writing about “network partnerships” or ecosystems since 2000 and we strategists can learn a thing or two from these strategic alliance professionals.  As Mike Leonetti said, “one on one strategic partnerships are difficult in themselves, but as you add additional partnerships to your ecosystem, the level of complexity is magnified.  Join us and learn best practices for examining and assessing your ecosystem.


About Jim Stockmal and Mike Leonetti



Jim Stockmal

ASP President


Mr. Stockmal is a dynamic leader with over 25 years of experience in strategy development and execution through the integration of people, process, and technology to achieve real results for clients across government, industry and non-profits sectors. He is results-focused and has a track record of excellent client service, organizational effectiveness, change management, and project execution.


Mr. Stockmal has worked with a variety of strategic management tools and methods helping US Federal government agencies transform including such organizations as the US Air Force, the US Army, the Navy Criminal Investigative Service (NCIS), the Millennium Challenge Corporation, NASA, the General Services Administration and NOAA.  His commercial clients include the Royal Bank of Canada, Australian New Zealand Bank, the Bank of Montreal, CitiCorp, Aetna, Ford Motor Company, and Exxon Mobil.


Mr. Stockmal writes monthly articles in The Strategic Edge, a publication of the Association for Strategic Planning (ASP) on strategy development, execution, and transformation. Mr. Stockmal serves as ASP’s President.


Mike Leonetti

ASAP President & CEO


An enterprising leader and business strategist, who has generated multi-billion dollar sales growth, eliminated millions in costs, and built an expansive network of major partners and alliances in public, private, and governmental markets. Performing multiple diverse leadership roles, Mike is an expert at optimizing all aspects of business practices ranging from Business Development, Deal making, Sales Management, Human resources, Strategy and Operations development through Product Development and Commercialization with more than 30 years in Pharmaceutical manufacturing. Mike is currently employed as President and CEO of ASAP, The Association of Strategic Alliance Professionals.







Using Strategic Narratives to Accelerate Organizational Change 


September 12, 2017
1:00 - 2:00 PM (EST)


Humans are notoriously averse to change. Yet increasingly, we work in organizations that must adapt and transform to meet the challenges of a complex environment. Grounded in insights from neuroscience and cognitive psychology, the strategic narrative framework fast-tracks organizational change by leveraging the principles of storytelling, the oldest and most natural way we communicate social reality and learn to behave. When we change our stories, we change our outcome.


About the Speaker: Amy Zalman



Amy Zalman, Ph.D. has been supporting organizations through change and leading the

concept of narrative as a strategic tool in that process for fifteen years. AS the founder of

the Strategic Narrative Institute, she is dedicated to bringing the power of storytelling

as an organizational transformation tool to individuals and organizations in the public, private

and non profit sectors.   You can learn more at







Recordings of our 2016-2017 Webinar Series can be viewed here.





$40 Members

$70 Non-members

Member bring a Non-Member Pricing:
As a member, if you register multiple people on the same registration, you will all receive the meeting at the

member price!