Pricing Competition: How to Assess and Beat the Competition in Pricing
Regis University at the Denver Tech Center
6380 S Fiddlers Green Cir #200
Greenwood Village, Colorado 80111
Date and Time:
March 22, 6:30 p.m. – 8:30 p.m.
Complementary. Light refreshments provided by our sponsor, Regis University.
Richard Caldwell, Manager of Strategic Landscapes at Northrop Grumman
Pricing is never easy. Having a pricing strategy is key to long term success. Incorrect pricing can lead to a pricing war where no one wins. Customers always make their decisions based on best value. Many consider price to be the major component of a best value decision. Best value must be defined by customers, and includes much more than cost. Winning business means understanding what your customers consider best value, which includes their price elasticity.
There are many examples of good intention pricing strategies that went awry. In this interactive session, Rich will cover the staples of a good pricing strategy, and how to assess competitors’ pricing strategies. He will cover the axioms of pricing, look at company case examples, and talk about pricing to win strategies across several industries.
About the Speaker:
Rich is Manager of Strategic Landscapes at Northrop Grumman. He conducts business development from opportunity assessment to post award. He is responsible for competitive intelligence and Price-to-Win activities. Other functions include: market intelligence analysis, competitive pricing, business case analysis and strategy. He led the Rocky Mountain SCIP Chapter for several years.
He applies the intelligence he gained from a distinguished Air Force career of 19 years. He instructs Tai Chi, and is the Chief Technology Officer of White Crane Tai Chi.
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