Why your organization needs a CI-driven strategic planning process (and how to create one)
Competitive intelligence (CI) is an attempt by corporations, as well as not-for-profits, to understand
what is happening in the world and craft a suitable strategy for dealing with the markets, industries, and other
organizations they are likely to encounter in the future. Together with business intelligence, market research,
strategic planning, and knowledge management organizations can build forward-looking, predictive, action programs
designed to support and enable the strategic decision-making process.
About Barbie Keiser
Barbie Keiser, an information resources management consultant
with 30 years’ experience establishing competitive intelligence programs, will
facilitate a discussion that will define competitive intelligence, review why organizations need
it (examining why they don’t always use it), and appreciate what’s required to make it
work (and work well). During the webinar, we will examine the CI process and cycle,
essential functions of an effective CI program, alternative structures, challenges organizations
typically face during implementation, and benefits of a comprehensive, ongoing CI effort.
A prolific author with a column highlighting new information technologies in ONLINE Searcher magazine
and Information Today Newsbreaks ), Barbie is a sought-after speaker and workshop facilitator at library,
information, and business conferences, worldwide. She teaches Competitive Intelligence (CI) in the
dual-degree MBA-MSIS program at Johns Hopkins University Carey Business School, as well as online to undergraduate
students at the School of Communications, University of Kentucky.