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Chapters: Northern California

About Us

The Northern California Chapter of the Association for Strategic Planning (ASP NorCal) exists to provide a professional community advancing the art of strategic thinking, planning and action. Monthly events bring provocative speakers and topics that provide opportunities for attendees to explore cutting-edge strategic planning techniques that drive practical, lasting business advantage. Presenters tend to be leaders within large organizations or consultants/authors sharing how their approach to strategy resulted in pragmatic benefits to the business. These highly interactive presentations often lead into deeper roundtable discussions with the presenter.


We offer programs alternating between San Francisco and Silicon Valley venues. Our focus for the Silicon Valley venue is to provide the latest thinking on topics and methods related to strategy development and execution, while San Francisco emphasizes the intersection of sustainability with strategy development and execution.


Event attendees represent some of the most influential organizations in the San Francisco and Silicon Valley areas including: Cisco,, Hewlett Packard, SRI (Stanford Research Institute), Saatchi & Saatchi, USF, Palo Alto Medical Foundation as well as numerous smaller firms.


ASP NorCal continues to evolve its offerings based on input from members and attendees. Our intent this coming year is to integrate our strategic content with technology by offering programs through collaborative media such as webex and video conference as well as face-to-face onsite sessions. We want to provide programs to push our thinking in new directions which embrace the challenges of managing businesses in a global, virtual, and ever changing world.




ASP NorCal Board




Chapter Advisory Board of Directors



Ken Ketch

Founder, GroupMind Solutions


Vice President
Martina Doleshal


Secretary & Treasurer



Marketing Chair

Marcy Pleu Lunell 

President, Strategic Leadership Group


Membership Chair

Joe DeCarlo

VP of International & Sr. Consulting Associate, Balanced Scorecard Institute


Programs Chair

Martina Doleshal

Barbara Reiss

President, Reiss and Associates, Inc.


Social Media Chair

Dinesh Neelavar, MBA

Program Mgmt., Business Development, Cisco Systems


Strategic Alliances Chair

Sue Redmore

Schneider Electric


Angi Roberts

Owner & Founder - Association Office, ASP NorCal


Strategic Advisor & Co-Founder ASP NorCal

Joyce Reynolds-Sinclair, Ph.D. 

Managing Director, GEO Group Strategic Services, LLC

Liaison to ASP BOD & Co-Founder ASP NorCal 

Alan Leeds

President, Y-Change, Inc.


Chair - Social Media

Dinesh Neelavar, MBA

Program Mgmt., Business Development, Cisco Systems