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ASP Global Webinars 2017
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Webinars are a great way of learning new strategic tools or polishing up your

business skills from your own home or office!


The Association for Strategic Planning is delighted to announce the 2016 strategy webinar series designed to

enable strategic professionals throughout the world keep up to date with topics of interest and the strategic

tools. Take this opportunity to further develop your skills on a variety of topics aligned with

Strategic Thinking, Planning and Action.


We have assembled a series of topics and expert speakers to support professionals who have some

familiarity and interest in each topic and want to learn more to apply in their own organization and

practice. All the webinars are educational in nature and may provide additional reading material

either as pre-reading or as follow up to the topic. Some of the information will be helpful to those

taking the ASP Certification in Strategy Planning. Live webinars will provide an opportunity for you

to ask questions through the moderator.




Using Strategic Narratives to Accelerate Organizational Change 


September 12, 2017
1:00 - 2:00 PM (EST)


Humans are notoriously averse to change. Yet increasingly, we work in organizations that must adapt and

transform to meet the challenges of a complex environment. Grounded in insights from neuroscience and

cognitive psychology, the strategic narrative framework fast-tracks organizational change by leveraging the

principles of storytelling, the oldest and most natural way we communicate social reality and learn to behave.

When we change our stories, we change our outcome.



About the Speaker: Amy Zalman



Amy Zalman, Ph.D. has been supporting organizations through change and leading the

concept of narrative as a strategic tool in that process for fifteen years. As the founder of

the Strategic Narrative Institute, she is dedicated to bringing the power of storytelling

as an organizational transformation tool to individuals and organizations in the public, private

and non profit sectors.  

You can learn more at







Recordings of our 2016-2017 Webinar Series can be viewed here.





$40 Members

$70 Non-members

Member bring a Non-Member Pricing:
As a member, if you register multiple people on the same registration, you will all receive the meeting at the

member price!