Contact Us   |   Report Abuse   |   Sign In   |   Join
ASP Global Webinars 2017
Share |





Webinars are a great way of learning new strategic tools or polishing up your

business skills from your own home or office!


The Association for Strategic Planning is delighted to announce the 2016 strategy webinar series designed to

enable strategic professionals throughout the world keep up to date with topics of interest and the strategic

tools. Take this opportunity to further develop your skills on a variety of topics aligned with

Strategic Thinking, Planning and Action.


We have assembled a series of topics and expert speakers to support professionals who have some

familiarity and interest in each topic and want to learn more to apply in their own organization and

practice. All the webinars are educational in nature and may provide additional reading material

either as pre-reading or as follow up to the topic. Some of the information will be helpful to those

taking the ASP Certification in Strategy Planning. Live webinars will provide an opportunity for you

to ask questions through the moderator.





Why your organization needs a CI-driven strategic planning process (and how to create one)


July 11, 2017
1:00 - 2:00 PM (EST)


Competitive intelligence (CI) is an attempt by corporations, as well as not-for-profits, to understand

what is happening in the world and craft a suitable strategy for dealing with the markets, industries, and other organizations they are likely to encounter in the future. Together with business intelligence, market research, strategic planning, and knowledge management organizations can build forward-looking, predictive, action programs designed to support and enable the strategic decision-making process.


About Barbie Keiser



Barbie Keiser, an information resources management consultant

with 30 years’ experience establishing competitive intelligence programs, will

facilitate a discussion that will define competitive intelligence, review why organizations need

it (examining why they don’t always use it), and appreciate what’s required to make it

work (and work well). During the webinar, we will examine the CI process and cycle,

essential functions of an effective CI program, alternative structures, challenges organizations

typically face during implementation, and benefits of a comprehensive, ongoing CI effort.


A prolific author with a column highlighting new information technologies in ONLINE Searcher magazine

and Information Today Newsbreaks ), Barbie is a sought-after speaker and workshop facilitator at library, information, and business conferences, worldwide. She teaches Competitive Intelligence (CI) in thedual-degree MBA-MSIS program at Johns Hopkins University Carey Business School, as well as online to undergraduate students at the School of Communications, University of Kentucky.





Stay tuned for August's Global Webinar Speaker.




Using Strategic Narratives to Accelerate Organizational Change 


September 12, 2017
1:00 - 2:00 PM (EST)


Humans are notoriously averse to change. Yet increasingly, we work in organizations

that must adapt and transform to meet the challenges of a complex environment.

Grounded in insights from neuroscience and cognitive psychology, the strategic

narrative framework fast-tracks organizational change by leveraging the principles of

storytelling, the oldest and most natural way we communicate social reality and learn to

behave. When we change our stories, we change our outcome.


About the Speaker: Amy Zalman



Amy Zalman, Ph.D. has been supporting organizations through change and leading the

concept of narrative as a strategic tool in that process for fifteen years. AS the founder of

the Strategic Narrative Institute, she is dedicated to bringing the power of storytelling

as an organizational transformation tool to individuals and organizations in the public, private

and non profit sectors.   You can learn more at







Recordings of our 2016-2017 Webinar Series can be viewed here.





$40 Members

$70 Non-members

Member bring a Non-Member Pricing:
As a member, if you register multiple people on the same registration, you will all receive the meeting at the

member price!