Can we trust "big data" when used to formulate our strategic plans?
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Can we trust

When: Wednesday, December 13, 2017
1200 - 1:00 PM (ET)
Where: Online Webinar or CASS Business School
106 Bunhill
London EC1Y 8TZ
United Kingdom
Presenter: Dr. Paul Fifield
Contact: Jennie

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Global Webinar Presents: Can we trust "big data" when used to formulate our strategic plans?

Date: December 13, 2017
Time: 1:00 - 2:00 PM (EDT)
Presented by: Dr. Paul Fifield

Contrary to what is often thought, management fads aren't "fads" because they're new, they become a fad when we, as humans, adopt a herd mentality to them and use them too much, and often too quickly. Managers are always in search of better tools to help them and their staff work through their day to day issues and to just work better as a team. Managers know that a panacea doesn't exist but hope springs eternal. Then when they see other peers jumping on a fad, they could be inclined to do so as well.

Is 'Big Data' a quick, catch-all remedy, or simply the latest management fad? Will you get ahead by being into big data before your competitors - or will you win by not being sucked into another distraction?


About Dr. Paul Fifield

Dr Fifield is married with three children and lives in Winchester. He holds a degree in Business Studies as well as an MBA and a PhD in Marketing Strategy, both from Cranfield University. He was elected a Fellow of the Chartered Institute of Marketing (FCIM) in 1988, an elected member of CIM Council 1999-2001 and the CIM International Board of Trustees 2002-2004.Paul was appointed Visiting Professor at Southampton University School of Management in 2006. He is currently President of the CIM Southern Region and a Fellow of the Royal Society for the encouragement of Arts, Manufacturers and Commerce (FRSA). Over thirty years of listening, watching, learning and applying academic and strategic thought to marketing has created a fertile mind which Paul brings to his customers, his writing and his teaching. He listens watches learns and applies the best of his vast knowledge to help his clients' organisations align themselves to the market they wish to serve. Only after 20 years is the market segmentation approach that was born out of his PhD thesis coming of age; and forming the foundations of some competitive and exciting new market strategies.


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