Are you Ready to Collaborate? Building Collaborative Capability Inside and Out
Half of all CEOs expect to engage in a new alliance in the coming year to fuel innovation and drive growth. If your core strategy depends upon alliances and business relationships to succeed, do you have the core competency and collaborative capability to deliver? This webinar will examine the impact of collaborative capability as a core competency and strategic advantage for the modern business operating in a complex ecosystem of business relationship.
We will introduce a new Collaborative Maturity Assessment tool that has been created in compliance with ISO-44001 Collaborative Business Relationship Management Standard and the best practices of the Association of Strategic Alliance Professionals. It could be the tool you are looking for to determine your readiness in your organizational strategy, operations, collaborative competency, culture, and leadership. The assessment will be made available at no charge to ASP members who wish to know if they are ‘Ready to Collaborate.
About the Norma Watenpaugh
Norma Watenpaugh is the founding principal and CEO of Phoenix Consulting Group which provides partnering and collaboration consulting services with expertise in partnering strategy, multi-channel and alliance management, and ecosystem development. Prominent clients include Amazon, Adobe, Cisco, Dell, Google, PayPal, Microsoft, and Xerox.
Norma has taught alliance seminars for Duke Corporate Education, the Reuters Foundation, Digital Vision Fellowship Program at Stanford University, San Jose State University Professional Development, the American Management Association, and is a frequently requested guest lecturer and speaker at industry events.
Norma has been a Board member of the Association of Strategic Alliance Professionals since 2003 and former Best Practices Committee Chair. She has led the organization in developing the CA-AM and CSAP professional credentials and in revitalizing the ASAP Handbook of Alliance Management: A Practitioner’s Guide. She currently leads the US delegation to the ISO standards committee for Collaborative Business Relationship Management. She was named a Woman of Influence in Silicon Valley in 2015 by the Silicon Valley Business Journal.