ASP NorCal Presents: Wine & Strategy ~ Disrupting the Wine Industry During COVID
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ASP NorCal is proud to provide Wine & Strategy as a chapter member value and to support a local NorCal winery. Taste 3 great wines (included w/registration, shipped value ~$100) and catch up with participating ASP NorCal members! Learn from Claire Ducrocq Weinkauf, the owner and winemaker at Picayune Cellars, tactics she employed together with her team to keep connected to their customers, their interactions with wine and other mediums, and how they support the local community impacted by COVID.

 Export to Your Calendar 8/20/2020
When: Thursday, August 20, 2020
5-7pm PDT ~ Via Zoom
Where: Online via Zoom
United States
Presenter: Claire Ducrocq Weinkauf, Owner & Winemaker, Picayune Cellars
Contact: Angi Roberts
(408) 266-9658

Online registration is available until: 8/12/2020
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Your ASP NorCal Board of Directors invites you to join us for our Partner event featuring award-winning Picayune Cellars, Napa Valley, to explore how the founder adapted in the time of COVID and created a new Shelter in Place strategy that includes programs providing an online multi-sensory experience for participants and the interaction of wine with other mediums, while giving back to the winery's local community.

  • Taste and learn about three great wines (included with registration, shipped value of ~$100) and catch up on the lives and work among participating ASP NorCal members!  Hear from Claire Ducrocq Weinkauf, the owner and winemaker at Picayune Cellars.
  • Learn the tactics she employed together with her team to keep connected to their customers, creative new ways to enjoy remotely the interaction of wine and other mediums, all while also supporting their local community that has been impacted by COVID.  

ASP NorCal is proud to provide Wine & Strategy: Disrupting the Wine Industry in the Time of COVID as a chapter member value and to support this local NorCal winery. As part of your registration, we will ship you three 750 ml bottles of Claire’s wine (CA addresses only, please). You may also join as a Picayune Cellars wine club member, so you never miss another exciting and delicious wine, or you may purchase more of the wines we will be tasting.  


Event Agenda:

  • 5:00 Welcome and Member Personal/Professional Check-In 
  • 5:30 Guided Wine Tasting and Strategy discussion 
  • 7:00 Event Officially Ends ~ Zoom remains open for Member Networking


Join us for the wine and stay for the strategy!  Your registration for this virtual learning and guided wine tasting session includes access to the Zoom session and a shipment of three 750ml bottles of wine for your tasting pleasure during and after the event  (Rose, Albarino, and Bordeaux blend, shipped value of ~$100).

  • ASP NorCal Chapter Members: $20 ~ the Chapter is subsidizing the cost of this event as a benefit for NorCal Chapter members in lieu of a 2020 chapter dinner, given the SIP order.
  • SPECIAL DISCOUNT for Former ASP NorCal Chapter members: Reactivate your annual ASP NorCal membership by August 12, 2020 for a discounted cost of $245 and then register for the event at member pricing.
    • Save $50 by renewing without a reactivation fee using the discount code we'll send you upon request.
    • Memberships that expired within the past 3-months are in the ASP grace period and do not need to use this promo code as no reactivation fee is charged.
  • New ASP members: Activate your NorCal Chapter membership and then register for the event by August 12, 2020.
  • Registrants must be over the age of 21 (delivery requires signature and picture ID).

Registration is required by Wednesday, August 12, 2020, at 11:59 p.m. PDT to allow required shipping time of one-week for wine delivery. NO EXCEPTIONS.

Please Note: Registration is limited to new, current, or renewing members of ASP NorCal Chapter as of Tuesday, August 12, 2020, and who ship to a CA zip code.

WARNING: Drinking wine and other alcoholic beverages may increase cancer risk, and, during pregnancy, can cause birth defects. For more information go to

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