There are exactly 3,938,220 possible futures. This is not a made-up number. It took Mark Chussil and his client only ten minutes to find them.

Imagine we could magically eliminate the least likely 99.9% of these futures. We’d still be left with almost four thousand, and no human being can possibly evaluate four thousand future scenarios in her or his head. We don’t even try, even though that leaves us vulnerable to threats and ignorant of opportunities.

A computer, on the other hand, can handle four thousand scenarios without breaking a silicon sweat. Mark has taught his computer to handle four billion at a time. This is also not a made-up number.

Rethinking strategist means rethinking our relationship with our silicon sidekicks. We are motivated, creative, and empathetic; our computers are precise, fast, and impartial. Together, we are cyborg strategists™, and we do competitive strategy better. Mark will show you how.

Hint: It’s not about Big Data. It’s about Big Games.

About the Presenter

Mark Chussil is Founder of Advanced Competitive Strategies, Inc. and a 45-year veteran of competitive strategy. He has conducted business war games and written custom strategy simulations for major companies around the world, helping them add or protect hundreds of millions of bottom-line dollars. He has written/co-written three books, chapters and cases for five others, and numerous articles for Harvard Business Review (HBR.org) and other venues. Mark has been an Adjunct Instructor at the University of Portland and, before ACS, Director of the Business Strategy Research Program for the Strategic Planning Institute. He has an MBA from Harvard and a BA from Yale (in political science, of all things). For more information see: www.whatifyourstrategy.com

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