Webinar: Scenario Planning for Mid-Sized Organizations
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Attend this limited-participation webinar to hear the Meridian Associates’ approach to Scenario-Based Strategic Planning -- with its emphasis on addressing strategic business risk and organizational bias, on making ‘early bets’ and on tracking ‘predictive’ (vs. lagging) indicators.

When: Tuesday, May 19, 2015
12:00 pm - 1: 15pm EST
Where: Webinar
Presenter: Diane M. Meister, Founder and Managing Director, Meridian Associates Inc.
Contact: 1-844-345-2828

Online registration is closed.
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A Conversation About . . .

Scenario Planning for Mid-Sized Organizations 


*Limited to 20 participants*


A growing number of leading organizations are embracing Scenario-Based Strategic Planning as a viable and productive strategic tool to capitalize on unexpected opportunities and drive new organizational growth. Rather than planning for the future driven by what has worked in the past, a traditional practice with fading value in today’s rapidly changing business climates, organizations are using future scenarios to identify preemptive actions capable of improving performance and delivering ongoing competitive advantage.

Scenario Planning and its complement, the Portfolio of Options strategy, have both become commonplace in Fortune 500 companies, while earning favor among middle-market organizations of late as well. Unlike their more well-resourced, large-scale brethren, however, mid-sized firms must approach Scenario Planning with a different mindset, committed to being more precise in setting priorities and more targeted in their approach.

In this limited-participation webinar, Diane Meister of Meridian Associates, a leading voice in Scenario-Based Strategic Planning for mid-market firms, will discuss the central elements of Scenario-Based Planning for middle-market organizations, including: addressing strategic business risk and organizational bias, making strategic “early bets,” and tracking “predictive” (vs. lagging) indicators. Participants will also have an opportunity to share ideas and learn from others who have experimented with or are considering using scenarios to better inform organizational decision making.

NOTE: Interested parties who register after the 20-person participation limit has been reached will be notified of an additional session to be scheduled within the next month.


Diane M. Meister is Founder and Managing Director of Meridian Associates Inc., a corporate growth consulting firm with headquarters in Chicago. Meridian helps organizational leaders and their executive teams plan for changing industry environments by guiding development and implementation of new initiatives that represent, where appropriate, “early bets” against potentially disruptive futures. During a 30-year career, Ms. Meister has partnered with senior leaders of more than 50 mid-market organizations in over 30 industry sectors to identify and mitigate strategic risk and otherwise drive new sources of organizational growth.


With an Executive MBA from the Kellogg School of Management at Northwestern University and a prior career with two leading international advertising agencies, she brings expertise in corporate and brand marketing along with product and service innovation initiatives to all client engagements. For more information, visit www.meridianAi.com.

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