Second Chance to Rock Your Business Model Design with ASP NorCal and Business Models Inc.
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Second Chance to Rock Your Business Model Design with ASP NorCal and Business Models Inc.

 Export to Your Calendar 8/28/2019
When: Wednesday, August 28, 2019
11:00 am - 12:30 pm PT
Where: (Online) Virtual online interactive webinar
United States
Contact: Jennie Benjamins

Online registration is available until: 8/26/2019
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Please Note:  

Click here to gain streaming access ONLY to the FREE Kickoff Webinar - Introduction to Business Model Design. 

Second Chance to Rock Your Business Model Design with ASP NorCal & Business Models Inc.

After our successful original program, Rock Your Business Model Design Webinar Workshop Series, ASP NorCal continues to offer everyone a Second Chance to Rock Your Business Model Design!

Based on Business Model Inc.’s adaptation of the book Business Model Generation, this unique program now consists of:

  • Streaming access to the nine Webinar Workshops recorded in Summer 2016.
  • Streaming access to all Learning Community sessions since Fall 2016.
  • Eligibility to join the ASP Business Model Design Learning Community and attend all upcoming LIVE Interactive Review sessions!

The original Webinar Workshop registrants requested that NorCal continue the pilot Summer 2016 program with periodic review sessions to compare and contrast business models they develop, and the NorCal chapter and presenter Maiike Doyer of Business Models Inc. agreed to offer these follow up LIVE interactive sessions and at no additional cost for the registrants of the original pilot program, and open these sessions to new registrants who get up to speed.

Recordings and associated materials to which you get streaming access include:

  • The free 45-minute original program overview;
  • Four 90-minute workshops that provide a road map of this four-phase approach to unlocking innovative business solutions; and
  • Four 60-minute interactive application webinars that complement each of the 90-minute workshops where you’ll hear registrants questions and see how they are applying the concepts to their own real-world situations.
  • All Second Chance Learning Community sessions since Fall 2016.

Registration also includes links to download the Travel Guide workbooks associated with each major topic. And the LIVE Learning Community sessions will provide the opportunity for an interactive, deeper dive into your own specific situation, and for feedback from Maaike and the group as you apply these tools. 

To get the most from the upcoming LIVE Interactive Learning Community Session, we strongly encourage you to review as many of the recordings as possible, but at the very least, the free overview so that you have a perspective on the full program and the first webinar so you can begin to draft your own Business Model Canvas (BMC), which you are welcome to submit for feedback.

The cost of this full program (now up to 18 sessions) - is only $199 for ASP members and $249 for Non-Members! Typically, the Business Models Inc. in-person, public, two-day workshop costs over $1,500 per person!



Individual Registration
Provides a single log in for the registrant to access 24/7 all upcoming live sessions, recordings of past sessions, materials, and feedback from the presenter on submitted business models. Log in information is not to be shared among multiple users.

Group Registration
Entitles multiple users from the same organization who are registered at the same time on the same credit card to access and each have an individual log in for the above, participate in live sessions and view recordings.  

For 2-5 team members, the cost is twice the individual registration fee.
For 6-10 team members, the cost is three times the individual registration fee.

*Group Registration Instructions: Register -> Select Group Registration Option (2-5 or 6-10 team members) -> Save and Finalize Registration. 

Past registrants who currently have access to program materials do NOT need to reregister and will receive an rsvp request for the upcoming session from Session Host Joyce Reynolds-Sinclair.


Takeaways from the Webinar Workshop Series

  • Understand your strategic and related business models and how to change them.
  • Insight in the business modeling method as a tool for analysis and innovation.
  • Immediate application of the tools within your organization.
  • How to apply Design Thinking in the strategy planning process.
  • How to analyze the current business model and its strong and weak elements.
  • How to analyze the context and what is happening in the market place.
  • How to get insight in the customer and the customer journey.
  • How to innovate your business model and create new business opportunities.
  • How to validate your new strategy with your customers.
  • Examples and analysis of existing game changing business models.

See below for program and session details.


Why Learn the Business Model Canvas?

Millions of organizations and startups worldwide use the Business Model Canvas, a systematic, practical and visual approach to design and innovate your business model. During the Webinar Workshops, we combine the Business Model Canvas with other innovation techniques and visual tools, designing innovative business models and a strategy for the future.

New Tools for Strategy & Innovation
We live in a time where little is predictable. Large profits and growing market shares are over. The majority of organizations navigate in the space where competitors appear overnight, customers demand monthly innovations, and business plans rarely last a full year. Organizations must therefore continuously innovate their business model in order to stay profitable, now and in the future. We need new skills, tools, and a new mindset. Managers will have to think as designers, use visual tools, develop future scenarios, generate different options, innovate like a startup, and make and test prototypes.

Make Strategy and Innovation Simple and Visual
Visual tools and design thinking techniques make complex issues, strategy, and innovation understandable. They help to create a common language and engagement in the organization, and make it possible to design a new (visual) strategy for the future – together. During this Webinar Workshop series, you will not only work with the Business Model Canvas, but also with other visual tools for Business Model Innovation, such as the Vision Canvas, Context Canvas, Value Proposition Canvas, Customer Journey, and Lean Startup Thinking.
The Business Model Innovation Process
Maaike Doyer will explain the Business Model Innovation process and innovation techniques. Focusing on different innovative business models – from startups to corporations in different industries – Maaike inspires you to innovate your own business model. You also gain insight into techniques for business modeling. After the Webinar Workshops, you will have the skills to apply these techniques within your own organization.

The overall objective of the Workshop Webinar Series is capability building: explaining AND applying new tools, skills and mindsets in strategy design and execution.


Free Kick-Off Webinar: Introduction to Business Model Design

  • Introduces the foundation of the Business Model Canvas together with the four-phase approach on how to design for better business.
  • The objective is to get people familiar with the Business Model Canvas and to understand how they can use the canvas. 

Webinar Workshop #1 and Interactive Application Workshop #1A

Topic:  Business Model Understanding

  • Explains steps for the first phase of Strategy Design, using three tools: the Business Model Canvas, the Context Canvas, and the Vision Canvas.
  • Focus is how to use these tools, how they connect with each other, objectives of the first phase, and examples.
  • Follow-up assignment is application of the three tools to help participants understand their own organizations better.

Webinar Workshop #2 and Interactive Application Workshop #2A

Topic: Value Proposition Design

  • Zooms in on the customer using a new tool, the Value Proposition Canvas.  Who is your customer, what is the job to be done, what are the customer’s pains and gains? Finally, how is your current value proposition matching your customer needs?
  • The Value Proposition Canvas is based upon the book Value Proposition Design (Wiley, 2014).
  • Follow-up assignment is creating at least one value proposition canvas for a customer. 

Webinar Workshop #3 and Interactive Application Workshop #3A

Topic: Business Model Innovation

  • This is where we will start to be creative. How can you use the Business Model Canvas to innovate your current business model.
  • Explain the different innovation techniques and participate in a brainstorming exercise to stimulate thinking about your own business model options.
  • Follow-up assignment is development of at least two potential new business models.

Webinar Workshop #4 and Interactive Application Workshop #4A

Topic: Business Model Validation

  • Discover how to validate the business model options.
  • Explain how to use the Lean Startup methodology on the developed business models. Define your assumptions and the different test techniques.
  • Provide examples of validation cases.
  • Follow-up assignment is to use “Test Cards” to complete the first test plans on how to validate key assumptions.

Featuring Special Guest Presenter

Maaike Doyer, Global Strategy Designer of Business Models Inc.


Maaike Doyer, Strategy Designer at Business Models Inc., supports organizations with strategy, innovation, new business model design and validation. Maaike is an expert in business design, design thinking and strategic visioning. She runs global projects, with a focus on Europe and the US. Maaike is very pragmatic and has a startup mindset.

Maaike has extensive experience in strategy development, organizational (re)design, integration & transformation projects, mainly for multinational organizations, and is a regular speaker on management and innovation events, delivering keynote speeches and workshop about ‘Business Model Innovation’, ‘Designing your Future Business’, ‘Innovate like a Startup’ and ‘Think as a Designer: New Tools, New Skills, New Mindset’. She teaches at universities and MBA’s and is mentor of Startup Bootcamp.

Learn more about Maaike Doyer here.

Feedback from Summer 2016 participants about the program and Maaike:

  • Great job … I did like having the one page that contained links to the recordings, the materials, discussion, etc.
  • She is great with deep understanding of the model.
  • I liked her teaching style, her energy - she shows a true passion for this work!
  • She was great. She answered our questions and adjusted as needed.
  • Appreciate your time and willingness to provide this
  • I signed up for the webinar only because ASP advertised that all sessions would be recorded. I knew ahead of time that I most likely would not be able to attend any live sessions - it's just too difficult to get 90 minutes once a week in the middle of the afternoon to do that. I would continue to offer to record your programs. You could sell the recordings as-is for about the same price as you charged for this pilot.
  • The webinar was very cheap, which is why I decided to sign up. I think you could charge $300-400 per person for this 8-session webinar.
  • I have used the Business Model Canvas in the past and wanted to get more advanced information about how to facilitate client conversations to complete each element of the canvas.
  • I would recommend this to someone who is new to the Business Model Canvas.
  • The section on Innovation was the week that gave me most closely what I was looking for when I signed up - how to facilitate client conversations to complete each element of the canvas.

Click here to purchase the webinar series product ONLY without registering for the upcoming Learning Community Session. However, purchase of the series does authorizes you to attend LIVE interactive sessions (or view these as recordings)


Topic: Value Proposition Design

Date/Time: July 6, 2016 @ 11:30AM to 12:30PM PT


Topic: Value Proposition Design

Date/Time: July 6, 2016 @ 11:30AM to 12:30PM PT


Topic: Business Model Innovation

Date/Time: July 13, 2016 @ 11:30AM to 1:00PM PT



Topic: Business Model Innovation

Date/Time: July 20, 2016 @ 11:30AM to 12:30PM PT

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