ASP Los Angeles Meeting: Persuasion and Bias
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ASP Los Angeles Meeting: Persuasion and Bias

Persuasion & Bias: Learn about these two factors to energize your consulting services "Learning about predictable human behavior from cognitive sciences can enhance your effectiveness as a trusted advisor. Two factors that affect all decisions and behavior are persuasion and bias. Myer Sankary will provide valuable insight into these two important topics. A graduate of Harvard Law School and Texas Christian University, Myer studied with the leading social scientist in the field of influence

1/17/2017
When: January 17, 2017
5:30 to 8 pm
Where: Downtown Los Angeles: Interior Office Solutions
444 South Flower Street
Los Angeles, California  90071
United States
Presenter: Myer Sankary
Contact: Neelima Firth


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Persuasion & Bias:

Learn about these two factors to energize your consulting services

 

 

January 17 2017 - 5:30 pm – 8 pm

Downtown Los Angeles,


"Learning about predictable human behavior from cognitive sciences can enhance your effectiveness as a trusted advisor. Two factors that affect all decisions and behavior are persuasion and bias.

Myer Sankary will provide valuable insight into these two important topics.   A graduate of Harvard Law School  and Texas Christian University, Myer studied with the leading social scientist in the field of influence, having been trained to give the Robert Cialdini Principles of Persuasion workshop.  Dr. Cialdini consolidated the known factors found in every persuasion interaction into six universal principles which Myer will explain. 

 

These principles include

 

1. Liking

2. Reciprocity

3. Authority

4. Consensus (Social Proof)

5. Commitment and Consistency

6. Scarcity

 

 

Understanding how you can use these principles to get better results in your business practice is one of the objectives of this presentation.  In addition, the program will include a discussion about how biases affect our decisions and behavior.  Myer will discuss the origins of bias including how categories leads to stereotyping, ingroup-outgroup tensions, and most importantly, the differences between express bias and implicit bias which exists in our “blind spot.”  Drawing on the works of Mahzarin Banaji and Anthony Greenwald, the program will discuss how hidden biases of good people affect not only our clients’ decision but our own as well. 

Join us downtown for this interactive presentation and discussion

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