Blind Spot: Uncovering the Potential of Relationships
with Your Customers
Valued customer relationships largely determines the valuation of companies
in the world today. So innovation must be in the service of acquiring and
building these relationships over time.
This webinar provides concrete steps you can take to determine
that type of relationship customers seek and to advance it
through the design of products and services.
About Steven Diller
Over the past 20+ years, and as the founder of Scansion, Steve has
been a leader in the development of techniques for the uncovering of
the meaningful experiences and valued relationships customer
seek. Towards those ends, he’s worked with companies such as Chrysler,
AAA, eBay, Mitsubishi, Gannett, Intel, Del Monte, Electrolux, Cardtronics,
and P&G, creating winning innovation strategies. Steve co-authored
the book, Making Meaning, while Director of Innovation and
Partner at Cheskin, and the new book Blind Spot, focusing on the Relationship
Economy, out this October.