ASP Chicago Presents A Sample of Best Practices in Strategy Formulation
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ASP Chicago Presents A Sample of Best Practices in Strategy Formulation

Join ASP Chicago as they discuss Strategy Formulation and how it covers the processes necessary to articulate the overall strategic direction of the organization as well as the high-level strategies and initiatives an organization pursues to arrive at the desired destination.

When: Monday, November 13, 2017
5:30 - 7:30 PM (CST)
Where: Archer Daniels Midland Headquarters
77 West Wacker Drive
Suite 4600
Chicago, Illinois  60601
United States
Presenter: Dr. Luis G. Flores, Diane M. Meister, Laszlo Gonc and Daniel Heffner
Contact: ASP Events

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A Sample of Best Practices in Strategy Formulation


Strategy formulation covers the processes necessary to articulate the overall strategic direction of the organization as well as the high-level strategies and initiatives an organization pursues to arrive at the desired destination. How an organization arrives at these strategic decisions depends on the situational and contextual factors impacting the organization.  While strategic planning and management is more art than science, there are a set of best practices and tools that facilitate the decision-making process leadership teams must engage.  Here are four such tools:

  • Competitive Intelligence Gathering
  • Scenario Planning
  • Business Model Canvas
  • Strategy Canvas



  • Learn the benefits and approach to use of these tools
  • Understand when to use each tool
  • Learn how to gain employee engagement in making the investment required to climb the learning curve.
  • Improve your strategic planning and management tool kit.
  • Understand the importance of education, tools and process.



5:30 PM to 5:55 PM      Registration and Networking
5:55 PM to 6:00 PM      Call to Order, Chapter Introduction and Announcements
6:00 PM to 7:15 PM      Speaker Presentation and Q&A
7:15 PM to 7:30 PM      Additional Networking and Discussion



November 13, 2017 from 5:30 – 7:30 PM CST
$25 ASP Members; $45 Non-ASP Members
Archer Daniels Midland Headquarters
77 West Wacker Drive Suite 4600


Join us in the discussion!



Dr. Luis G. Flores is a respected international authority in the areas of strategic planning and corporate management.He is an emeritus professor from Northern Illinois University and a strategic management consultant at SEI Consulting in Chicago, IL. He has guided Divisions of Fortune 500 corporations such as Household International, Honeywell, and smaller organizations through their strategic planning efforts, helping managers break paradigms, strengthen leadership, develop teamwork, and create effective channels of communication.He has organized and facilitated more than 80 strategic retreats and has lead seminars or done consulting in more than 20 countries. His previous clients include Hamilton Life, Honeywell, Household International, and many other national and international enterprises. Dr. Flores holds a Ph.D. from Texas Tech University in the areas of strategic management, as well as an M.B.A. from ESAN. He has taught business management at the college level since 1971, including for more than 25 years as a professor of management in both the undergraduate and MBA programs at Northern Illinois University. Dr. Flores is the author of numerous studies, reports, and articles and is credited for breakthroughs in strategic planning processes, change management methodology, and problem solving. Dr. Flores combines years of doctoral research on business practices with hands-on application for Fortune 500, medium-size companies, and not-for profit organizations. 



Diane M. Meister leads Meridian Associates Inc., a Chicago-based growth consulting and advisory firm that helps organizational leaders and boards of directors ensure their firm has identified and is effectively addressing their strategic risks. A leading voice on the use of scenario-based strategy to develop and execute results-driven growth plans, Diane has partnered with organizational leaders across more than 35 industry sectors and, along with her Meridian team, guided over 140 strategic growth initiatives during her career. With an Executive MBA from the Kellogg School of Management at Northwestern University and prior career with two leading international advertising agencies, she brings expertise in strategic planning, corporate marketing and brand strategy, market innovation and new product development to all client engagements. Diane has been a featured speaker at Northwestern and DePaul Universities in Chicago as well as at international conferences and webinars for groups such as Opal Events’ Medical Devices Summit and the Association for Strategic Planning (ASP). She is a founding member of the Women’s Network of the Chicago Association for Corporate Growth, member of the Private Directors Association, past board member of ASP’s Chicago chapter and founding member and past chair of the Kellogg Alumni Club Entrepreneurship Network.



Laszlo Gonc is a partner with MVP Advisory Group.  He leads the IT Risk and Security practice of the firm. He is a recognized senior executive with over twenty-five years of progressive experience in business and information technology. He is responsible for helping organizations, corporate and non-profit alike, navigate the digital frontier advising on cyber security, IT risk mitigation, and building digital technology strategies that drive performance and business value. He has experience across many industries advising senior executives, developing security strategies, evaluating IT risk and spearheading critical security projects for senior leadership. A member of Infragard, ISSA and ISACA, he serves as Chair of the Project Management Institute (PMI) Executive Council, Executive Vice President for the Chicago chapter of the Association of Information Technology Professionals (AITP) as well as the boards of Society for Information Management (SIM) and Illinois Technology Foundation (ITF). In early 2016, he helped form the SIM national Cybersecurity SIG for senior technology leaders and continues to serve as Programming Lead. He is an invited guest speaker at professional associations, industry conferences and universities providing thought leadership on the state of cyber security, mitigating technology risk, and implementing project management best practices. Laszlo holds a Bachelor of Science Commerce degree in Operations Management from DePaul University and is a certified CISSP security professional.


  Daniel Heffner leads competitive intelligence engagements at Proactive Worldwide, a consulting firm that provides evidence-based strategic guidance anchored by primary research. Working with blue-chip corporate clients, Daniel’s team of researchers and analysts conduct research investigations and maintain monitoring programs that uncover and assess difficult-to-obtain information on competitors, customers, and vendors. These studies help inform strategic decisions related to competitive positioning, market entry and defense, customer behavior, and resource allocation. Studies led by Daniel span a broad array of industries, with a focus on technology, telecommunications, finance, and manufacturing sectors. Daniel holds a degree in economics from Northwestern University, where he minored in computer science. In previous positions, he worked as a competitive intelligence analyst for telecommunications clients, as a policy analyst for environmental companies and organizations, and as a consultant for forest products companies. He is an active participant in Chicago’s vibrant community music scene as a classical percussionist.

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