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2007 Annual Conference
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2007: Strategic Planning: Lessons from Practice


Featuring Keynote Presenter: Michael E. Raynor, coauthor of The Innovator's Solution, who will speak on The Strategy Paradox



Conference Held on February 27, 2007 at Long Beach


Presentations from this conference are available to Members. Scroll down to the bottom of the page






Keynote Speakers

  • Michael E. Raynor 



Michael E. Raynor, of Deloitte Consulting LLP, is the Distinguished Fellow with Deloitte Research. He works with senior executives in the world's leading corporations across a wide range of industries, including telecommunications, media and entertainment, pharmaceuticals, medical devices, energy, and manufacturing. In his client work and research Michael explores the challenges of corporate strategy and innovation.Read more about Michael Raynor here.  Keynote_Presenter_Michael_R.docx

  • Panel of Senior Strategy Practitioners



About the Conference

ASP's annual conference is the nation's premier forum for professional discussion and exchange of information and experiences among strategic planning practitioners. Once each year our conference brings together thought leaders and practitioners for a full day of proceedings dedicated to advancing all aspects of strategic thinking, planning and action. The focus of this year's conference, "Strategic Planning: Lessons from Practice", is on applied strategic planning - experiences and lessons in implementing strategic plans. At this highly interactive conference, you will learn effective tools and techniques for strategy formulation and implementation based on real-world case demonstrations and discussion. The Conference features a combination of keynote presentations where thought leaders address the audience in full session and breakout sessions that provide opportunities for direct interaction with speakers, practitioners and peers.


 What You'll Learn
  • Proven methods and tools for strategy formulation and implementation based on realworld case demonstration and discussion.
  • New and better ideas about strategic planning.
  • How to build an orientation toward results into the planning process.
  • How thought leaders are reframing strategic planning processes to focus on competitive advantages.
  • Innovative ways that public sector organizations are adapting to challenges and opportunities.

 What You'll see
  • Keynote speakers who are revolutionizing the way top organizations think about strategy.
  • Senior executives and their consulting advisors presenting the methods and tools that have helped them to think, plan and act toward strategic success.
  • Exhibitors displaying leading edge tools and systems to help your organization.

 Why You Should Go
  •  Hear the latest from thought leaders in strategy formation and execution.
  • Learn from executives faced with the challenge of getting results from strategy.
  • Walk away with ideas and tools you can use.
  • Make connections that expand your business and personal network.
  • Find out for yourself why this is such an anticipated event... ASP is the foremost professional organization dedicated to advancing thought and practice in strategy development and implementation.

 Who Should Attend
  •  Management Teams will learn how to help their organizations maintain a long-term perspective balanced with the demand for near-term results.
  • In-House Strategists will learn to be even more effective. The Conference will present best practices of recognized organizations, show how others have overcome obstacles in planning, and offer ways to demonstrate the value of strategic planning to busy executives in their organizations.
  • Consulting Professionals will acquire powerful frameworks and tools and exposure to real-world examples that make strategic thinking and action more relevant and valuable to their clients.
  • Students and Academics will broaden their knowledge by listening to the first-hand experience of practitioners and thought leaders in strategic planning.


Parallel Sessions at the Conference





What is Strategic Planning? - Practical Perspectives


What is Strategic Planning? - Practical Perspectives
Original and instructive views about strategic planning, providing new insights into practical applications.

·         Interaction Between Strategy and Tactics: Business Dogfighting
Michael Vulpillat
Owner, Edge Consulting, LLC

·         Supreme Excellence... Why and How to Assess Strategic Planning Systems
Dr. David I. Goldenberg
Chairman [Ret.], Systematic Forecasting, Inc.

·         Swift, Silent, and Deadly: Strategic Planning Meets Maneuver Warfare
Seth Milstein
Chief of Operations, Mobile TLMH America Inc.

·         Managing Value Chain Strategy
Dr. Catherine E. Levitt
Director of the Center for East-West Entrepreneurial Studies, UCLA

·         Avoiding Strategic Planning Failure
Helen M. Mitchell
Business Traction Strategist,
 Strategic Management Resources

·         Recipe for Successful Strategic Performance
Stan Abraham, Ph.D.
Professor, Cal Poly Pomona, President, Future By Design





Leveraging the Competitive Landscape


Leveraging the Competitive Landscape
Gaining strategic advantage by paying attention to external factors and the competitive environment.

·         Now, Take the Long View: Incorporating Studies of the Future into your Strategic Planning
Eric Garland
 Competitive Futures, Inc.

·         Industry Foresight: Analyzing Changes in the Business Environment
Claudio Roveda
President of the Centre for Technology Transfer, Politecnico di Milano, Department of Management, Economics and Industrial Engineering

·         Identifying a Sustainable Strategy in a Globalized World
Dr. Mary Anne R. Brady
Management Consultant

·         Outcome-Driven Innovation
Anthony Ulwick
Founder & CEO, Strategyn

·         Eliminate, Isolate, Integrate, Negate (EIIN)
Robert Cantrell
Director of
 Consulting, Landon IP, Inc.

·         Case Study: Relationship-based, competitive intelligence techniques applied to the engineering and construction industry
Maxine Scheer
Scheer Intelligence



Executing Strategy



Executing Strategy
Unique insights into the action phase of strategic planning.


·         Can You Really Measure Strategic Execution?
Justin Banner
Director of Corporate Strategy,
 XanGo, LLC

·         Daily Acts of Strategy
Jonathan Becher
 Pilot Software

·         Strategy-Aligned Management: Keys to Strategy Execution
Bill Barberg
 Insightformation, Inc

·         High Velocity Strategy Execution
Leland Russell
President, GEO Group Strategic Services, Inc.
Joyce Jaffe Reynolds, PhD
Managing Director, GEO Group Strategic Services, Inc.

·         Breakthrough Results - Delivering on Strategy Execution Mike Kanazawa, CEO, Dissero Partners
Todd Keleher, Partner, Dissero Partners

·         Enterprise Architecture as a "Discipline" for Putting Business Strategy Into Action
Tanaia W. Parker
 T. White Parker Associates


Harnessing People Power



Harnessing People Power
Capturing and advancing the greatest strength of a competitive team: its people, their values, knowledge, intelligence and motivations.


·         Strategy-Aligned Innovation: Harnessing and Focusing the Power of Employee Ideas
Bill Barberg
President, Insightformation, Inc.
Jennifer Rosenzweig
Senior Director, Carlson Marketing Worldwide

·         Developing the Leadership Capabilities to Execute Your Strategic Plan
Liz Wiseman
 Mindshare Learning Systems

·         Having a Larger Purpose as a Competitive Advantage
Paul Ratoff
 Strategy Development Group, Inc.

·         Values-Driven Strategic Planning
Dr. Kenneth Majer
 MajerStrategies, Inc.

·         A Ruthless Alignment of Knowledge Assets to Strategic Outcomes
Ronald Lamb
 Strategy 2 Execution LLC.

·         Measuring Your Ability to Innovate
Peter Flentov
Founder, 20/20 Innovation LLC

Strategies for Co-Innovation: Breaking Corporate Relationship Comfort Zones
Adrian Ott
 Exponential Edge, Inc.

·         Value of Consensus-Based Process in California Space Enterprise Strategic Planning and Implementation
Victoria Conner
Principal, Strategic Vitality, LLC

Strategy in Action: Case Studies


Strategy in Action Case Studies
Real-world experiences in leveraging effective strategic planning into organizational excellence and success.

·         Strategy for Creating a High Profit Aftermarket Service Business
James B. Ayers
Principal, CGR Management Consultants

·         Contact Center Strategic Optimization
Dr. Ric Kosiba
President, Bay Bridge Decision Technologies

·         On-demand Software "On-demand" - The End of "Software Development" as You Know It!
Feyzi Fatehi
CEO, Corent Technology, Inc.
Michael Oliver
CTO, Alarius Systems, LLC

·         Lessons Learned in Driving Effective Cross-Organizational Operational Planning
Gaye I. Clemson
Senior Manager, Strategic Planning, Cisco Systems
Ravi Ravishankar
Director, Business Operations, Technical Services (TS) Global Business Operations Group, Customer Advocacy (CA) Division, Cisco Systems

·         Integrated Strategy Development & Execution: Caterpillar Financial Services approach to World Class Strategy
Brian Nerstad
Strategic Planning Manager, Caterpillar Financial Services
Sandy Boone
Strategic Planning Coordinator, Caterpillar Financial Services




Empowering Strategic Planning: Tools, Talent, Technologies


Empowering Strategic Planning: Tools, Talent, Technologies
Some of the new methodologies and applications taking strategic planning to a new level of impact on organizations.


·         Game Theory Applied to Long-term Strategic Planning - New Product Development
Tom Mitchell
President & CEO, Open Options Corporation
Michael Phillips
Strategy Consultant, Open Options Corporation
Niall Fraser
Principal Scientist, Open Options Corporation

·         The Prometheus Process
James R. McCarthy
Senior Consultant,
 Wolf Management Consultants

·         Extreme Strategic Planning: The Dawn of a New Discipline in Business Leadership
Keith Young
CEO and Managing Partner, Integrity Solution, LLC

·         A Strategic Plan in One Day
Andy Pattantyus
 Strategic Modularity, Inc.

·         Graphical Probabilistic Models in Strategic Planning
Dr. Marek J. Druzdzel
School of Information Sciences,
 University of Pittsburgh

·         Leveraging Technology to Improve Balanced Scorecard Success
Bill Barberg
President, Insightformation, Inc.
Junie Villongco
First Vice President, Office of Strategy Management, Financial Freedom

·         Integrating Technology Planning with the Strategic Planning Process
James Ross Warren
Director, The Center for Collaborative Management
John C. Anderson
President & CEO, Phasiks Inc.

·         Driving Strategy Deployment and Performance Management: Using Interactive On-line Applications and Technologies
Jay Snow
President, Resource Management Associate
Jay Washbourne
VP Operations, Williams Furnace Co.




2007: Strategic Planning: Lessons from Practice


available exclusively for Members


ASP is pleased to provide the following material  which are available to ASP Members only

Not a member but want access.  Join Now!



Leveraging the Competitive Landscape


Leveraging the Competitive Landscape


What is Strategic Planning? - Practical Perspectives

2007 ASP Conference Presentations

More InfoHide Info ]
Presentations from the 2007 ASP Conference
31 presentations covering strategy execution, measuring results, developing leadership capabilities, competitive advantage and managing the value chain.
Item Name Posted By Date Posted
Driving Strategy Deployment and Performance Manage PDF (1.17 MB)  more ] Administration 6/17/2015
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