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2010 Annual Conference
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Positioning for Long-Term Success in a Short-Term World

 Date  February 22 -24, 2010 
 Location  Pasadena, CA 
 Venue  Pasadena Convention Center 



Conference Sponsor Showcase

Bainbridge is a boutique strategic consulting firm that delivers unparalleled results through its unbiased and iterative approach to your entire value chain. We employ a dynamic process to turning research into strategy resulting in deeper insight to drive smarter business decisions.

Bainbridge has a successful history of providing actionable recommendations stemming from substantial in-house, in-depth research performed by a highly seasoned team of accomplished management consultants. Our unique and proprietary primary-source research methodology is key to gathering dynamic research and actionable strategic recommendations. Please visit for more information.


Haines Centre for Strategic Management
Group Mind Express
World Future Society

About the Conference

ASP's Annual Conference is the nation's premier forum for professional discussion and exchange of information and experiences among strategic planning practitioners. Once each year our conference brings together thought leaders and practitioners dedicated to advancing all aspects of strategic thinking, planning and action.

The conference offers a unique time to come together with strategic planning colleagues. Share your best practices and strengthen your skills for the challenges and unique opportunities that lay ahead. A new business reality is in the air. One that balances the need for corporate social responsibility with profitability in an interwoven world. Find out what planning, preparation and new methodologies are needed to effectively manage the risks and unknowns of change in your organization.

Keynote Speakers

Dave Logan
Co-Founder/Senior Partner of CultureSync, and Professor at the Marshall School of Business at University of Southern California

Daryl Conner
Chairman/Co-Founder - Conner Partners

Robert M. Malchione
Senior Vice President of Corporate Strategy and Technology, Avery Dennison

Charles Kennedy
Senior Vice President of Market Research, ABC Network




 Schedule at a Glance (PDF)


The following Presentations are available for download to all Members of ASP

ASP 2010 Conference Presentations

Shareholders Expect Results: Integrating Strategy and Performance Management to Deliver Superior Returns

Rand Garbacz & Dennis Aust, CharterMast Partners


America’s Social Shift: A Framework for Anticipating Dramatic Change and what it means for Storytellers

Charles Kennedy, SVP at ABC Television Research


A New way to Drive Strategic Alignment in an Age of Disruption and Convergence

Gaye Clemson- Cisco and Alan Leeds- Y-Change


Executing Strategic Change to Realize Success

Daryl Connor, Connerpartners


Micro-Strategies: Bridging the short-term and Long-term

Dave Logan, CultureSync and USC Marshall School of Business


Brand as Business: How Companies Drive Business Growth by Operationalizing their brands

Denise Lee Yohn


Predictive Indications- The secret to successful scenario planning

Diane M Meister, Managing Director, Meridian Associates


Global Trends that will impact your strategy

Ernest Gundling, Aperian Global


Ensuring Success Through Comprehensive Strategic Management

Ann Stewart & Josh Gage, Booz Allen Hamilton


Harnessing the Power of Predictive Metrics: A Real Time Tool for Achieving Long Term Success

John Carter & J Bradford, TCGen Inc


Strategic Planning in the Disaster Recovery Environment

Kathy Ashworth, Sides & Associates


A Strategic Framework for Developing Business Focused Learning Solutions

Mark Siegel, President at Mark Siegel Associates


Five Strategies for Developing a New High Performance Business

Richard F Tozer


The Fresh Prince of Strategy:

How Will Smith used Competitive Intelligence to Take Over the World (and You Can Too)

Seena Sharp, Sharp Market Intelligence



2010 ASP Conference Presentations

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Presentations for the ASP Conference in 2010
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