Masterclass - Terry Schmidt
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Turning Strategy into Action: Design Better Projects Faster 

Looking for a better way to get your most critical projects moving quicker? This fast-paced workshop equips you with a powerful interactive thinking system and a step-by- step process to successfully tackle complex problems, projects, issues, and opportunities of all types.

Learn to apply The Logical Framework Approach (LFA), a breakthrough methodology which systematically links projects to strategic goals. This fresh approach is absent from conventional Project Management methods and has been called “the missing link.” The LFA combines key concepts from Strategic Planning, Project Management, Risk Analysis, and the Scientific Method into a visual matrix that adds exceptional clarity at the “fuzzy front end” of project design.

After learning the core concepts, you’ll apply them for the topic of your choice. Bring along a real project or performance issue to work on, and you’ll leave with a ready-to-use action strategy.

The bottom line: Your projects will start smoother, reach their goals faster, and with fewer problems along the way. Participants will receive Terry Schmidt's latest book, along with a library of application examples.



9:00 AM - 12:00 PM


Terry Schmidt is a recognized leader in strategic planning and project management who has assisted corporations, governments, and research institutions in 42 countries worldwide. Terry earned his BS in Aerospace Engineering from the University of Washington and his MBA from Harvard University.

Terry is the founder of Seattle-based  A master consultant and dynamic keynote speaker, his clients include Apple, Activision Blizzard, Timex Group, Symantec, eBay, Boeing, Sony, Disney, DirecTV, , Northrop-Grumman, the Naval Air Warfare Center, Los Alamos National Laboratory, and the Federal Reserve Board.

Terry specializes in translating strategic planning into executable projects, and is the author of Strategic Project Management Made Simple: Practical Tools for Leaders and Teams (Wiley), named one of the top eight project management books on the market.Terry teaches in executive management programs worldwide, and is a popular keynoter and conference workshop leader. He has been the top-rated instructor at the UCLA Technical Management Program, and is on the MIT Professional Institute faculty.

He served on the ASP core national task force that developed the certification program. He is recognized as a Strategic Management Professional License#004 and was one of the charter qualified REPs.

Terry won first prize in ASP’s three annual video contests, by creating innovative videos that entertained as well as promoted strategic planning.

He brings creativity, passion, and a multi-disciplinary systems thinking approach to all his presentations and projects. 

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