Chapters: Northern California


About Us

The mission of the Northern California Chapter of the Association for Strategic Planning (ASP NorCal) is to provide forums that engage professionals in strategic thinking, planning, and action by exploring cutting-edge ideas in dynamic strategic conversations. We strive to provide programs that push our thinking in new directions and embrace the challenges of managing businesses in a global, virtual, and ever-changing world.
We have evolved to offering more online programs, both single session and multi-session, which bring provocative speakers and topics that provide opportunities for attendees to explore cutting-edge strategic planning and execution techniques that drive practical, lasting business advantage. Presenters tend to be leaders within large organizations or consultants/authors sharing how their approach to strategy resulted in pragmatic benefits to the organization.

We partner also with SVODN (Silicon Valley Organization Development Network) twice a year to co-produce joint events at their South Bay venue in San Jose. And, in 2016 in San Francisco and 2017 in San Jose, we sponsored a Non-Profit Challenge, a one-day, hands-on, interactive and collaborative event on a Saturday that brings together strategists and creative thinkers from diverse fields and local community organizations that need help with strategic projects ranging from fundraising campaign design to development of a 5-year strategic growth plan. 

In 2016, we initiated a periodic virtual Strategic Dialogue Group (SDG), free to all ASP members (and open to non-ASP members for a small fee. The SDG format is a chapter volunteer-host facilitates colleagues sharing perspectives on a strategy-related article or a short presentation. The article and focal questions are distributed to registrants in advance.  As of Spring 2019 SDG, we have started recording these sessions and making them accessible on our ASP Chapter webpage.


Links to ASP NorCal sponsored recordings:




Chapter Advisory Board of Directors


Martina Doleshal
Doleshal Consulting Group


Past President, Treasurer, Co-Sponsor Strategic Dialogue Group,  Strategic Alliances with similar organizations
Ken Ketch
Founder, GroupMind Solutions


Martina Doleshal
Doleshal Consulting Group


Marketing Chair 
Marcy Pleu Lunell 
President, Strategic Leadership Group


Operations Chair  
Angi Roberts
Owner & Founder, The Association Office


Programs Chair 


Social Media Chair  
Dinesh Neelavar, MBA   
Program Mgmt., Business Development, Cisco Systems


Angi Roberts   
Owner & Founder, The Association Office


Strategic Advisor & Co-Founder ASP NorCal  
Joyce Reynolds-Sinclair, Ph.D.   
Managing Director, GEO Group Strategic Services, LLC


Liaison to ASP BOD & Co-Founder ASP NorCal   
Alan Leeds   
President, Y-Change, Inc.

Chair - Social Media

Dinesh Neelavar, MBA

Program Mgmt., Business Development, Cisco Systems

Contact Us

200-411 Richmond Street East
Toronto, ON M5A 3S5
f. 416.929.5256

Please note that this address may require additional postage.

Please check with your local post provider for details.
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