Chapters: Northern California

About Us

The mission of the Northern California Chapter of the Association for Strategic Planning (ASP NorCal) is to provide a professional community advancing the art of strategic thinking, planning and action.


Our events bring provocative speakers and topics that provide opportunities for attendees to explore cutting-edge strategic planning techniques that drive practical, lasting business advantage. Presenters tend to be leaders within large organizations or consultants/authors sharing how their approach to strategy resulted in pragmatic benefits to the business. These highly interactive presentations often lead into deeper roundtable discussions with the presenter.


We offer a variety of programs throughout the greater bay area, as well as online forums, strategic dialogue groups, and other online learning sessions.


Event attendees represent some of the most influential organizations in the San Francisco and Silicon Valley areas including: Cisco,, Hewlett Packard, SRI (Stanford Research Institute), Saatchi & Saatchi, USF, Palo Alto Medical Foundation, as well as numerous smaller firms.


ASP NorCal continues to evolve its offerings based on input from members and attendees, including offering programs through collaborative media such as online and video conference as well as face-to-face onsite sessions. We strive to provide programs that push our thinking in new directions and embrace the challenges of managing businesses in a global, virtual, and ever changing world.




ASP NorCal Board




Chapter Advisory Board of Directors



Martina Doleshal

Doleshal Consulting Group

Past President, Treasurer, Co-Sponsor Strategic Dialogue Group,  Strategic Alliances with similar organizations
Ken Ketch
Founder, GroupMind Solutions


Martina Doleshal

Doleshal Consulting Group


Marketing Chair

Marcy Pleu Lunell 

President, Strategic Leadership Group


Operations Chair

Angi Roberts

Owner & Founder, The Association Office


Programs Chair



Social Media Chair

Dinesh Neelavar, MBA

Program Mgmt., Business Development, Cisco Systems



Angi Roberts

Owner & Founder, The Association Office


Strategic Advisor & Co-Founder ASP NorCal

Joyce Reynolds-Sinclair, Ph.D. 

Managing Director, GEO Group Strategic Services, LLC

Liaison to ASP BOD & Co-Founder ASP NorCal 

Alan Leeds

President, Y-Change, Inc.


Chair - Social Media

Dinesh Neelavar, MBA

Program Mgmt., Business Development, Cisco Systems

Upcoming Events
ASP NorCal Presents: “How to Lead Smarter Strategic Thinking & Energized Engagement”
Wednesday, April 24, 2019
FREE: IntelliVen Manage to Lead System Online Overview Workshop
Wednesday, May 22, 2019

Contact Us

200-411 Richmond Street East
Toronto, ON M5A 3S5
f. 416.929.5256

Please note that this address may require additional postage.

Please check with your local post provider for details.
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