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News & Press: National News

Hall of Fame Spotlight: Randall Rollinson

Friday, July 6, 2018   (1 Comments)
Posted by: Rachel King
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Hall of Fame Spotlight: Randall Rollinson

Every few years, ASP inducts someone in the ASP Hall of Fame (HoF). This year,  Randy Rollinson from LBL Strategies was inducted into the Hall of Fame!

Randy has consistently stepped up to the mark to support ASP over the many years he has been involved. He is a Founder and the President of ASP Chicago where he helped manage programming and partnerships. Through his efforts, he helped grow ASP Chicago to one of our strongest Chapters. In addition, he has been a strong supporter of ASP’s Certification Program and he is a Certification Pioneer. Most recently, Randy was the Co-Chair the 2018 Annual Conference. Randy is extremely reliable, easy to contact and definitely a great resource to the association and his peers.

We had the honor to have a brief chat with Randy on his win.


How does it feel to be inducted into ASP’s HoF? 

Happy, surprised and grateful. To be recognized by one’s peers is a great honor. I’m very thankful.

You have had an amazing career in strategic planning.  What is your biggest accomplishment to date? 

Survival. It’s been quite a journey. A mentor once told me to find one thing and become the best at it and the world will beat a path to your door. Well that accomplishment turned out to be harder than I thought. I chose strategic management as my professional passion, not strategic planning. Strategic planning is a critical part of managing an organizational strategically, but it hasn’t been my primary focus. I’m very proud of the fact that our team has the proven capability to strengthen the strategic management competencies of learners wherever they may be in a format that meets their needs. Our ability to deliver content online when face-to-face learning is not feasible is what I’m most proud of… besides my 7 grandchildren.

What is your next big goal, either professional or personal? 

For the past few years my focus has gravitated toward better understanding what is sometimes known as the “strategy execution gap.” Going forward we will make a concerted effort to offer certification level education and training programs to specifically address this gap. Many speakers at ASP’s annual conference, including Ricardo Vargas from the Brightline Initiative, highlighted the gap as a leadership issue and a people engagement issue. We believe primary determinants of effective execution are the attitudes and behaviors of leaders and managers. Many leaders and managers have never had an opportunity to learn fundamental strategy execution best practices. Our goal is to help meet that growing need.

If you had one piece of advice for someone entering the strategic planning industry what would it be? 

To be effective (over time) requires a three-part foundation: conceptual knowledge, technical competency and practical facilitation experience. Look for opportunities to exercise all three muscle groups. Think holistically, avoid falling in love with one model or framework. Study the role data analytics and artificial intelligence will play in practice as we move forward. Strategic management is about helping teams lead, think, plan and act strategically. 

How has ASP helped to further your professional development? 

There are many opportunities to learn and develop through ASP. In addition to local chapter leadership activities, and the annual conference, I’ve grown most from actively supporting ASP’s Certification Program. I’m a strong believer in professional standards. If our goal is to eventually become a true profession we must set and meet standards of excellence. I’m proud of the work so many of us have done to bring this standard setting program forward. If we continue to refine and improve our Body of Knowledge Guide, and our Certification Program, we have an opportunity to make a real difference for the nine billion people who will soon live on this planet. 


ASP wants to thank Randy for his time and contributions over the many years!








Eddy Abou Chakra says...
Posted Friday, September 28, 2018
Congratulations Randall this is well deserved. All the best Eddy Abou Chakra

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