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2008 Annual Conference
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Strategic Planning & Action: Driving Growth from Change


February 24-26 2008

Held in Marina del Rey, California


Marina del Rey Marriott Join us for the ASP Annual Conference in beautiful Marina del Rey, California, February 24-26, 2008. The Marina del Rey Marriott Hotel is conveniently located near Los Angeles International Airport (LAX). Come early for the weekend and enjoy a stroll along Venice Beach, a round on the links or simply relax under the sun. 

    Presentations from this conference are available to Members. Scroll down to the bottom of the page

    Conference Index

    • About the Conference
    • Keynote Speakers
    • Breakout Sessions
    • Deep Dive Workshops
    • Agenda
    • Sponsors
    • Past Conferences



    About the Conference

    ASP's annual conference is the nation's premier forum for professional discussion and exchange of information and experiences among strategic planning practitioners. The 2008 ASP Conference features two full days bringing together thought leaders and practitioners for proceedings dedicated to advancing all aspects of strategic thinking, planning and action. The theme of this year's conference is "Strategic Planning & Action: Driving Growth From Change". At this highly interactive conference, you will learn effective tools and techniques for strategy formulation and implementation based on real-world case demonstrations and discussion.

    This year's conference agenda will feature keynote presentations from top leaders in business, academia and not-for-profit organizations. Concurrent sessions will be offered multiple times throughout the conference to allow for all attendees that are interested to partake. Several "deep dive" workshops will offer those seeking a special concentration and advanced understanding in a few very selected strategic topics.

    Additional networking time is built into the schedule this year for meeting new colleagues and sharing experiences. We have a Sunday evening event planned to kick-off what promises to be the most exciting conference yet!

    Conference sponsorship opportunities are also available. For more information regarding sponsorships, please contact Dominic Harwood.



    Featuring Keynote speakers

    Kevin J. Clancy, Ph.D.
    Chairman/CEO, Copernicus Marketing Consulting


    Ira A. Jackson
    Henry Y. Hwang Dean & Professor of Management, The Drucker School
    About the keynote and speaker...


    Art Kleiner
    Editor-in-Chief of Strategy + Business
    About the keynote and speaker...


    Michael Mankins
    Partner, Bain & Company
    About the keynote and speaker...





    Breakout Sessions

    ·         BIG Ideas to BIG Results
    Michael Kanazawa
    CEO, Dissero Partners

    Why do most corporations fail to achieve breakthrough performance? They make it too complex. They clutter it with jargon, hire too many consultants, and chase after too many fads. The ACT process offers a better approach: one that's simple, practical, and 100% results-driven. Michael Kanazawa will provide an exclusive preview of his book (BIG Ideas to BIG Results — Financial Times Press/Pearson Hall) that will be launching in March 2008. He will cover the essence of the ACT process that was first distilled by his co-author, Dr. Robert Miles, while chairing the Harvard Business School MOE Program. Michael will cover the key lessons learned from over 15 years of advising on major corporate transformations and how those have evolved into the practical lessons that any company can use captured in the book.



    Blue Ocean Strategy in Action
    Michael W. McMillan
    Global Business Development Manager, DuPont Performance Coatings, Refinish Division
    Jennifer von Briesen
    Owner & Principal, Frontier Strategy, LLC

    Blue Ocean Strategy in Action
    This session will introduce participants to the concepts and tools of Blue Ocean Strategy, the international bestseller by professors W. Chan Kim and Renée Mauborgne focused on how companies can grow by simultaneously creating superior buyer value and reducing their cost structures. Topics covered will include best practices and lessons learned from implementing a number of Blue Ocean Strategy projects and opportunities over the last five years.


    ·         Bowling with a Crystal Ball
    Yoram Solomon
    Senior Director, Industry Relations and Technology Strategy, CTO Office, Texas Instruments

    Bowling with a Crystal Ball
    The process of technological innovation in the $1.3 trillion electronic product market is reexamined, and a new, innovative, three-step process is provided. This innovation process is easier to implement than others before it, based on: (1) even the fastest moving technology trends are predictable, and (2) so are the consumption trends. It is the intersection of both that allows innovation.



    ·         Bridging the Strategy Chasm: Achieve Strategic Goals through Cascading Management
    Alan Leeds
    President, Y-Change
    Jeff Mains
    President and CEO, ANPC


    ·         Competitive Intelligence: Due Diligence for More Potent Strategies
    Seena Sharp
    Principal, Sharp Market Intelligence

    Competitive Intelligence: Due Diligence for More Potent Strategies
    Did you ever learn something new after you implemented your strategy that you would have changed — had you only known it sooner? With Competitive Intelligence, you'll know it sooner. The best strategy for your business must include all relevant information about internal and external forces that affect the company's ability to be successful — current, accurate, and objective information.



    ·         Meeting Customers' Strategic Needs Through Value-Chain Analysis
    David W. Crain, Ph.D.
    Visiting Professor of Marketing, Whittier College
    Stanley C. Abraham, Ph.D.
    Professor of Strategy and Entrepreneurship, California State Polytechnic University


    ·         More Insight. More Impact. More Profit. Less Time
    Carlos Centurion
    VP Strategy & Marketing, River Logic Inc.

    More Insight. More Impact. More Profit. Less Time.
    Strategy professionals can now link strategic planning directly to execution. In doing so, strategy pros increase their impact through greater insight and improved performance. River Logic, 2008 recipient of CMP's Intelligent Enterprise Editors' Choice Award, provides integrated business planning and advanced modeling through its Enterprise Optimizer® (EO) software. EO helps transform strategic planning into an actionable competitive advantage through improved alignment, enhanced decision making and quantifiable financial metrics.

    ·       Preparing and Using Business Maps to Develop More Effective Strategy

    Jay Kurtz
    President, KappaWest, Inc.

    Preparing and Using Business Maps to Develop More Effective Strategy
    The presentation will introduce the concept, process and application of Business Mapping. It will demonstrate how Business Maps can be used to display a large amount of information in a way that facilitates the development of intelligence that can be used to develop more effective strategic and operational level plans.

    ·         Sometimes You Do & Sometimes You Don't - When Do Strategic Planners Need Competitive Intelligence Professionals
    John J. McGonagle, Jr.
    Managing Partner, The Helicon Group

    Sometimes You Do & Sometimes You Don't — When Do Strategic Planners Need Competitive Intelligence Professionals
    Using real examples, the goal is to help attendees identify the pros and cons of strategic planners doing their own competitive intelligence research, using an internal CI unit, and/or using an outside consultant. There is no single right answer; the examples will be used to identify the best practices, highlighting the pros and cons of each approach, and help participants learn how to decide among them.

    ·         Strategic Imperatives to Survive and Thrive in a Brutal Global Marketplace...or 10% or Die
    James B. Swartz
    President, Seeing David in the Stone

    ·         Strategic Success is About the Pursuit of Organizational Clarity
    William Malek
    Strategy Execution Officer, Strategy2Reality LLC

    Strategic Success is About the Pursuit of Organizational Clarity
    This presentation explores 12 key pitfalls that derail strategy planning and implementation efforts and the critical activities that are anecdotes for driving the development of organizational clarity. Quips, quotes, stories, humor and visual experiences will be pursued along our journey of discovery

    ·         Teaching the US Navy to Defend Itself
    Seth Milstein
    Managing Partner, Tan Rhino Investment Group

    Teaching the US Navy to Defend Itself
    This is a case study of US Naval Installations Command implementation of a world-wide standard strategy for crisis planning over CY2007 and into the future. The strategy saw alignment of fourteen Naval Regions and a National Command Center with a common planning practice and methodology to handle the gamut of concerns form antiterrorism to disaster response. This presentation will discuss the strategic context and considerations that went into the program, as well as the methodology taught the US Navy regions that presently allow common standard practices across the enterprise



    Platinum Sponsors
    Fuld & Company
    CBH Inc.

    Gold Sponsors
    Haines Centre for Strategic Management
    Group Mind Express

    Silver Sponsors
    Open Options
    Y-Change, Inc.
    IBIS World

    Dinner Sponsor

    Strategic Planning & Action: Driving Growth from Change Presentations 

    available exclusively for Members


    2008 ASP Conference Presentations

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    Presentations from the 2008 ASP Conference:
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