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ASP 2015 Annual Conference
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 ASP 2015 Annual Conference

Strategy is Global


May 6-8, 2015


Washington, DC Area: Tysons Corner, Virginia, USA at the Sheraton Hotel




Join Us!


COLLABORATE with Strategic Planning experts, practitioners, & organizational leaders from around the globe

EXPERIENCE case studies and user stories from Strategic Planning practitioners

CONNECT with other members and make valuable contacts

NETWORK with experts, researchers, and practitioners

SHARE best practices

LEARN about new tools & techniques

EXPAND your understanding of the rapidly evolving field of Strategic Planning 





About the Conference


The Annual ASP Conference is the world's premier forum for the exchange of professional ideas and experiences among strategy professionals and organizational leaders. Each year our conference brings together thought leaders and practitioners dedicated to advancing strategic thinking, planning and action. At this highly interactive conference, you will learn effective tools and techniques for strategy formulation and implementation based on real-world case demonstrations and discussion. Our intent is that each attendee will leave with new knowledge that will enhance their own unique professional abilities and improve the success of organizations.


2015 Conference Features

  • Sessions to meet needs of business, government and non profit sectors
  • 4 concurrent tracks covering issues of strategy practices and techniques, international strategy development and execution, non-profit strategy best practices, and strategy at the state, local and national levels
  • Pre-Conference Master Classes including "Strategy 301: Beyond the Basics: How to assure your planning will take your organization to the next level
  • Keynotes by leading thinkers and practitioners
  • Networking to build relationships and share ideas and experience
  • Exhibitors offering tools and resources


Click here to view the Conference-at-a-Glance agenda.



Keynote Speakers:

Hear leaders like Bill Besselman from Under Armour discuss how to effectively compete globally in a very competitive market.

Hear Deborah Rosenblum of the Nuclear Threat Initiative discuss how their strategic planning process has lead to innovative projects around the world helping keep us safe from biological and chemical weapons.


Bill Eggers from Deloitte will look at the future of Government in 2020


Learn more about our Keynote Speakers.


Pre-Conference Workshops:


Join colleagues from around the globe May 6 – 8, 2015 at the Sheraton Tysons Corner for stimulating conversations and interactive learning sessions.  Choose from ten “Master Class” pre-conference sessions.  For example, noted author, Gary Marx, will discuss twenty four trends that all strategists need to be on top of to better prepare for the future.  Or learn best practices in strategy among non-profits from Denise McNerney and ASP’s Center for Non-profit Excellence’s research.


Register today and choose from up to 30 breakout sessions such as Joe Bente and Joel Lapine from the College of DuPage.  Learn how their “planning from the outside in” approach has resulted in superior financial and academic performance. Or join Samah Salman and discuss how a Sudanese company that believes in transforming the food industry to improve the quality of human life, is achieving its strategic vision to have Sudan become one of the future breadbaskets of the Middle East and Africa. 

Learn more about our Pre-Conference Workshops.



Breakout Sessions:

At this year’s Annual Conference, you are choose from 30 different breakout sessions. For example, learn from Margarita Rosenfeld on how to identify and understand cultural differences as you execute strategies across cultures.  Now an imperative as more and more organizations – companies, NGOs, and even governmental agencies – must operate across borders to effectively execute their strategy.

As an added benefit to attendees, all presenter information will be made available post-conference.

Learn more about our Breakout Sessions.



Accommodations & Attractions:


Need a room?

Reserve your room at the Sheraton Tysons now and get a special ASP rate!  Click here or simply call reservations at 1-800-325-3535 and just say Association for Strategic Planning to get the ASP rate.

Private Night Monument Tour of Washington, DC:

Arriving for the Pre-Conference “master classes” or just arriving early for the conference, the Association for Strategic Planning has arranged a great night-time tour of all the notable sights in Washington, DC.  Come join other Conference delegates enjoy the dome of the US Capitol, the Library of Congress, Supreme Court, House and Senate Office Buildings.  


 Only $55 for the whole tour!




Thank You To Our 2015 Sponsors:



 Thank You To Our Gift In Kind Sponsors:







Contact Us

200-411 Richmond Street East
Toronto, ON M5A 3S5
f. 416.929.5256

Please note that this address may require additional postage.

Please check with your local post provider for details.