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ASP 2016 Conference
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ASP's 2017 Conference will be held in

Toronto, Canada, May 25-26, 2017

with Pre-Conference Masterclasses on May 24, 2017.

Click here for more details.







Hosted at

Sheraton Fisherman's Wharf

 San Francisco, CA

 Did you attend the Conference? Click here to see if you are in any of our photos!

Come join us. Your next innovation awaits.


Innovation is the sum of two parts. First, a pattern, not previously seen, becomes visible. Second, an application of the pattern, not previously visible, becomes seen.


Our 2016 conference, Association for Strategic Planning was held in San Francisco and dove headlong into the wellsprings of innovation. Here we gathered numerous thought leaders who have recognized the patterns and applications of organizational strategy.



4 Renowned Keynote Speakers,

Robert Tucker - "Thinking Ahead of the Curve"

Philippe Latapie - "Blue Ocean Strategy:

Putting Innovation and People at the Heart of Strategy"

Kriss Deiglmeier - "Strategic Turnarounds:

Uniting the Classic and the Cutting Edge"

·         Kim Silverman – “Magic can change how we think about our lives"


24 Fantastic Workshops based on 4 Unique Tracks:

Advanced Theory & Practice, Cutting Edge, Leadership

& Interdisciplinary Synergy


Examples of workshops include:

"Futures Intelligence", "Strategic Choice in a Lean Environment",

"Using the Balanced Scorecard for Strategic Agility", "Turn Strategic Goals into Successful Projects"



Click here for details on our 2016 Keynote Speakers.

Click here for detailed descriptions of our 24 workshops.



 Pre-Conference Masterclasses?


Many attendees at the conference came one day earlier to take advantage of our deep dive Masterclasses learning from international academics and practitioners.


Some bring colleagues who could not attend the conference but wanted to learn more…came just for the Masterclasses!

Click here for further details on our masterclasses

Some testimonials from past conference attendees include:


"The ASP conference is a great way to get informed and get connected with passionate strategic planners across industries and geographies."

Patrick Tam,

Director, Corporate Planning, Cisco


“My first conference felt like I was at a family outing. I felt immediately that I belonged to the group, like it was part of my extended family…and I didn’t know a soul there.  That was my first conference in 2009…I joined ASP on the spot and have been attending every year since. A fantastic opportunity for learning, sharing, networking and growing.”

Howard Rohm

President and CEO, Balanced Scorecard Institute


"Strategy is a provisional paradigm that increasingly demands an ongoing refresh of intelligence and knowledge. The secret is out. A favorite way of staying ‘au courant’ for CSO’s and strategy professionals is to attend the ASP annual Conference.”

Frank Mruk SMP

Associate Dean-Business and Strategic Planning

New York Institute of Technology


Attending the ASP annual conference each year is an easy and fun way to be on the cutting-edge of theory and practice for strategy development and execution that I can pragmatically apply to my practice.  I especially enjoy the many provocative and helpful questions from fellow attendees and interacting with leading strategy thinkers. 

Joyce Reynolds-Sinclair, Ph.D.

Managing Director, GEO Group Strategic Services, LLC


"I walk away from ASP's conferences and summits learning new things that I can apply right away in my organization, I get to interact directly with leading thinkers on strategy, and I build new professional relationships that last."

 Jim Stockmal

Independent Strategic Management Consultant


“I greatly appreciate how I learn new approaches and techniques at the ASP conferences that help me be a better strategist and leader of the process.  Engaging folks in strategic planning can be a challenge, so learning new, fresh approaches leads to much more effective plan development and management!”

Denise McNerney

iBossWell, Inc.


Is there magic in the development and execution of a company's strategy?  Come to hear how leading experts are using innovative technologies to bring the magic back into strategy.  While attending, don't miss the several world class magicians that will be entertaining you throughout the event; one of the keynote speakers is not only the chief scientist at one of the bay area leading organizations, but a regular performing magician who will be both educating and entertaining us.

Alan Leeds

Y-Change, Inc.




ASP conference participants will enjoy a special discount on guest rooms at the Sheraton Fisherman’s Wharf Hotel: $199/night single or double occupancy. To make a reservation, guests may call toll-free 1-888-627-7024 and use group discount "ASP Annual Meeting" or click here to make a reservation online.


Please note: Additional nights before and after the ASP conference dates may be booked at the ASP group rate based on availability. For additional nights, please contact the hotel sales office directly at 415-627-6507 or email


Thank you to our Sponsors & Exhibitors 

























Cancellation Policy:


Can’t make it to the conference at the last minute? We have some options:



Prior to February 14: 50% Refund

From February 15 to February 29:  25% Refund

After March 1- no refunds will be given



If you wish to transfer your conference registration to a colleague. You can do that at no additional charge. Let us know your name and your email, and your colleagues name and your colleagues email.


Written requests for cancellation must be emailed to

Contact Us

200-411 Richmond Street East
Toronto, ON M5A 3S5
f. 416.929.5256

Please note that this address may require additional postage.

Please check with your local post provider for details.