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Masterclass 2 - Creating and Managing Transformative Business Ecosystems
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Creating and Managing Transformative
Business Ecosystems

Companies of all sizes are facing some daunting challenges in digital transformation, globalization, and the constant pressure to do more with less. More and more companies seek out partners to buffer the impact, gain skills and access innovation. More than half of CEOs, particularly those that IBM labeled ‘reinventors’ in their recent 2018 CEO survey, are seeking to partner more. Yet collaboration still falls into the skills gap. Failure rates for partnering still exceed 50%. But it doesn’t have to be a coin toss.

Companies that are thriving in the new normal of disruption, understand that success requires collaboration and innovation with partners within ecosystems and on platforms. In this masters workshop, we will explore how to achieve strategic results through recruiting and managing the right partners in the right ecosystem.

 WEDNESDAY, MAY 15, 2019
9:30 AM - 12:30 PM


Norma Watenpaugh is the founding principal and CEO of Phoenix Consulting Group which provides education and consulting services with expertise in multi-channel strategy, alliance management, and ecosystem development. Prominent clients include Amazon, Dell, PayPal, Google, SAP, and Xerox.

Norma has delivered collaboration seminars for the Reuters Foundation, Digital Vision Fellowship Program at Stanford University, and the American Management Association. She is a frequently requested guest lecturer and speaker at industry events speaking on partnering trends in Digital Transformation and Internet of Things initiatives.

Norma is a Board member of the Association of Strategic Alliance Professionals and former Best Practices Committee Chair. She has led the organization in developing professional certifications and in revitalizing the ASAP Handbook of Alliance Management, often referred to as the Bible of profession.

She currently leads the US delegation to the ISO standards committee for Collaborative Business Relationship Management and is the liaison to the Collaborative Innovation Management Technical Committee.

She was named a Woman of Influence in Silicon Valley by the Silicon Valley Business Journal for her work in advancing best practices in Collaborative Working.

 Connect with Norma



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