Larry Baird is a Consumer and B2B Marketing, Product, and Strategy expert with over 20 years of experience driving Fortune 500 businesses – including HP, Norton by Symantec, MyLife, United Online, and TV4 Entertainment.
Mr. Baird has enjoyed a career focused at the forefront of technology-driven businesses – consistently combining the latest digital marketing, data, analytics, and omni-channel marketing with strategic planning and execution to position brands to win against competitors by being smarter, faster, and more adaptive to the constant changes, disruption, and opportunities that comprise today’s global business ecosystem.
He has been a founding member and advisor for a number of successful technology businesses in categories that include: email, security software, online real estate, dating, local social media, people search, and streaming television.
Mr. Baird currently serves as Chief Marketing Officer for TV4 Entertainment, named to Fast Company’s World’s Most Innovative Companies for 2019 – alongside Netflix and Warner Brothers. In addition to global marketing for more than 30 streaming channels, he serves as COO for TV4 Entertainment’s marquis direct to consumer Screambox brand.