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2020 Breakout 12


Computers and Strategy: A Match Made in Artificial Heaven

John Henry wasn’t beaten by a steam hammer. He was beaten by a human with a steam hammer.

This session will draw on mathematician John von Neumann, MacArthur genius award-winning political scientist Robert Axelrod, chess champion Garry Kasparov, business war games, game theory, cyborgs, really cool software, and research on the Top Pricer Tournament™.

Underlying it all is a cyborg — computer + human — approach to decision-making that offers a disruptive look at competitive strategy itself.

Thursday 14th May 2020
3.45pm - 5.15pm 



Mark Chussil is Founder of Advanced Competitive Strategies, Inc. and an adjunct instructor at the University of Portland. He has worked in competitive strategy for four decades, facilitating business war games for Fortune 500 companies around the world, creating computer-based strategy simulators, conducting research on strategy decision-making and performance, and teaching provocative workshops on strategic thinking. He has helped companies add billions to their bottom lines.

Mark has written three books, chapters for five others, and numerous articles for Harvard Business Review ( and HBR Ascend (, the Journal of Business Strategy, Competitive Intelligence magazine, and elsewhere. He co-authored his latest book, The NEW Employee Manual: A No-Holds-Barred Look at Corporate Life (Entrepreneur Press, 2019), with Benjamin Gilad.

A passionate and enthusiastic presenter, Mark has spoken at venues including two Harvard Business School reunions, the Ciragan Palace in Istanbul, a hotel room in an undisclosed city with a cockroach on the screen, and on the high seas aboard the QE II.

Mark has an MBA from Harvard and a BA from Yale (in political science, of all things).

Connect with Mark:






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