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2020 Masterclass 3


Strategic Risk Management Workshop: New Tools for Competitive Advantage in an Uncertain Age


This workshop will introduce participants to a set of tools to help their organizations think through and plan for the impact of key strategic uncertainties that can either tank or turbocharge their core competitive advantages. The workshop will provide an overview to the concept of strategic risk and the appropriate structure for incorporating strategic risk management into the firms strategic planning complex.

The bulk of the session, will be a participatory, hands on experience of using a set of strategic risk tools to identify and assess the potential downside and upside risks to an emerging strategic uncertainty — one whose impact won’t be truly appreciated for 5-8 years, and which continues to evolve in unexpected ways. Participants will work though a set of tools and exercises to think about  the impact of this uncertainty on their own firm, industry, and market.

Participants will work in teams with other attendees, providing and receiving feedback and information about strategic risks that will enhance their knowledge and skill.

Wednesday 13th May 2020
9.30am - 12.30pm 



Paul C. Godfrey is the William and Roceil Low Professor of Business Strategy at the BYU Marriott School of Business. He has been honored with both the school’s Outstanding Researcher and Outstanding Teacher awards.  An  active  researcher,  his  work  has appeared in a number of premiere scientific publications, including the Academy of Management Review and the Strategic Management Journal, the Journal of Business Ethics, and the Journal of Management Inquiry. Paul’s textbook, Strategic Management: Concepts and Cases (3rd edition) provides student with a well-written, tools-driven approach to strategy formulation and implementation.

In 2019, Paul, John Bugalla, Kristina Narvaez, and Manny Lauria co-authored Strategic Risk Management: New tools for competitive advantage in an uncertain age. The four have founded Strategic Risk Insights, a boutique firm that leverages their 100 years of experience to help executive teams marry strategy and risk management to thrive in competitive environments that are increasingly volatile, uncertain, complex, and ambiguous.

Paul received his MBA and PhD degrees from the University of Washington and a Bachelor of Science from the University of Utah.

Connect with Paul:






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200-411 Richmond Street East
Toronto, ON M5A 3S5
f. 416.929.5256

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