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2020 Breakout 4


How Google Jamboard could democratize strategy formulation and enhance strategic planning process

Strategy has become more relevant to most people in the organization. Unfortunately, traditional strategy process usually involves only limited number of people, particularly to the top of the organization, separating between the ‘thinkers’ and the ‘do-ers’. While this makes sense from the ‘Power’ point-of-view, rapidly changing world coupled with increasingly capable knowledge workers suggest that the strategy approach should move from purely ‘top-down planning’ approach to ‘decentralized emergent’ approach. In this breakout session, the presenters will discuss how the novel ‘Virtual Collaboration’ tool, in this case Google Jamboard, can facilitate certain activities in the strategy process to allow larger group of people provide input, involve in strategy formulation, and engage in the strategic plan, as well as enhancing the richness of the collaboration.

Thursday 14th May 2020
11.15am - 12.45pm 



Dr. Tanai Charinsarn is a Strategy Professional with more than 20 years of experiences working with the Top Management Team in various industries across Asia Pacific. He holds a designation of Strategic Management Professional (SMP) of the Association for  Strategic Planning (ASP), a Fellow of the Strategic Planning Society (SPS), and a Chartered Director of the Thai Institute of Directors (IOD). Prior to working independently, Dr. Tanai worked with The Boston Consulting Group in its Bangkok office, IBM Global Services in Business Innovation Services unit, and Chulalongkorn Business School as a Lecturer in Strategy. Dr. Tanai holds a number of adjunct Strategic Management lecturer positions in many leading universities in Thailand. Dr. Tanai received a Bachelor of Engineering degree from Chulalongkorn University, a Master of Science degree from the University of Illinois at Urbana- Champaign, and a Doctor of Information Technology degree from the University of New South Wales.

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Dr. Kulachet Mongkol has an extensive experience in management and strategy for more than 10 years. He has published more than 30 research papers in both national and international journals. Furthermore, he is a management and strategy consultant and trainer for various leading organizations such as Stock Exchange Thailand, Thai Airways, Tesco Lotus and etc

Dr.Kulachet graduated Ph.D. in Management from the University of Canberra, Australia, and received his Master’s degree in   International Administration from Central Michigan University, U.S.A. He also obtained a certificate in strategic foresight from University of Houston, U.S.A.

He currently is an Assistant Professor at the Faculty of Business Administration, Srinakharinwirot University, Thailand.

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