Los Angeles Chapter Events
Share |

Strategic Planning in Los Angeles

Chapter Events

Summer is nearly over and we are starting our ASP evening strategy meetings in the fall.

We hope you all had good summer and are ready





Upcoming Events 2017


Join the LA Chapter of the Association for Strategic Planning for evening events in Los Angeles. We cover topics such as competitive intelligence, scenario planning, strategic planning, cyber security, portfolio management and change management. Become a member and get discounts to our events, webinars and the annual conference in Toronto, Canada


 October 10

 Future Proofing YOUR Workplace: Case Studies in Transformative Future Thinking

 Apologies, Meeting Canceled


This session will show how several companies are starting the process in the C‐Suite using “FUTURE THINKING” and “SCENARIO PLANNING” as a first step before developing their workplace strategy.   We have a systematic challenge in aligning the workplace of tomorrow. The life of a building or a workplace is not in sync with the rapid pace of technological disruption. Yet, we are required to make long‐term workplace decisions without fully knowing the future of the businesses whose workplaces we are changing.   It’s time to re‐think our approach! Understanding the disruptors changing their business allowed the subject companies to develop scenarios and better align business strategy, workforce and technology planning to future proof their workplace.


Diane Coles Levin and Rodney Stone are pioneers in workplace design to align with business strategy and have worked with many innovative companies to make productive and creative workspaces.


“More executives are realizing the true cost to their organizations when they have dissatisfied and disengaged staff, coupled with the difficulty in finding talented, qualified staff. They are realizing that the workplace should be a vehicle that helps to make staff satisfied, more engaged, and new recruits wanting to join their organization. The workplace has now become one of the strategic initiatives when planning their organizations strategy to take them into the next 20 years”  Rodney Stone, CEO Environetics





Diane is the Founder and Managing Partner at Workplace Management Solutions, a consulting firm that is passionate about transforming the office into a place that is enjoyable, productive, sustainable and economical. 

Many organizations consider their move or redesign as a distraction or necessary evil. WMS sees it as an opportunity to enable business objectives. Clients use their data-driven strategic plans and actionable roadmaps to reduce costs, increase productivity, attract and engage talent, and support sustainability and wellness efforts. 

Rodney is the CEO of Environetics and the Chair of the Los Angeles Chapter of the Association for Strategic Planning.


Educated at Pratt Institute School of Architecture, Rodney is a seasoned professional in the field of interior architecture and facilities management. He relocated to Los Angeles in the late 1980s, after more than two decades of planning, designing and managing major interior architecture projects for corporate, financial and professional services companies on the East Coast. In 1994, as the result of a merger with his design firm, Rodney became president of Environetics®. His recent work includes projects for Fox Entertainment Group, Skyworks, Countrywide, United Online and Fremont General and its various divisions.

Rodney has been a frequent lecturer on facilities planning and design, CAFM technology and the use of alternative office concepts as facility management tools. Past president and an active member of the International Facility Management Association (IFMA), he currently oversees programming, planning and marketing for the San Fernando Valley chapter. Rodney is also past president of IFMA's Computer Applications Council and an active member of CoreNet's Global Corporate Real Estate Network.

 Meeting Canceled


What you missed in April


Our well attended and successful non profit panel discussed the importance of strategic planning and clearly each organization approached the planning process with the same overall goal but with different activities. Areas of commonality included the concept of having a plan in the first place and the inclusion of the board and the management of the organization. Funding, fund raising and grant applications were key drivers of the need for strategic planning.


What you missed in March


 Strategy Demystified


Strategy Demystified brings clarity to strategy management. Determining the firm’s current position is the first step. Then, figuring out where the leader wants to take the business, based on current and future capabilities and external environmental factors, is the next. Finally, the CEO must prepare the business to implement or execute the plan including having a supportive culture. This last point is overlooked by most organizational leaders; however, it is the prime reason why 70% of change initiatives fail.



What you missed in February


Scenario Planning and Healthcare


Neelima Firth



We live in interesting and changing times and in an environment of unpredictability. Scenario planning is a method for organizations to manage unpredictability in a logical and structured manner and succeed in an uncertain future.



Scenario planning enables organization to develop higher quality strategic plans and forecasts in less time. Neelima Firth, a biopharmaceutical executive with experience at Amgen, Bristol Myers Squibb, GSK and Alfred Mann Foundation will review what Scenario Planning is, a method of capturing different options for the future and use examples from healthcare industry

What you Missed in January



Myer Sankary



Myer Sankary gave an excellent presentation on the topic of Persuasion and Bias at ASP meeting on Tuesday 17th Jan in downtown LA

There is increasing interest in this area of social science currently due to the recently published book by best-selling author Michael Lewis on the work of Daniel Kahneman and Amos Tversky.

Mr. Sankary, a Harvard trained lawyer and certified trainer of the principles of persuasion studied under Dr Robert Cialdini who identified and codified the ‘Six Principles of Persuasion’

They are;

  • ·         Reciprocity – Give what you would want to receive.
  • ·         Liking – People say yes to people they like
  • ·         Consensus – Show that many others agree with you
  • ·         Authority – People say yes to those who are credible experts
  • ·         Commitment – We act consistently with our commitments
  • ·         Scarcity – We want more of what there is less of ‘Loss Framing’

In his presentation, Myer Sankary pointed out that these principles are particularly applicable in conflict resolution negotiations and in the areas of Advertising, Marketing and Political Campaigns. For those of us in strategic planning, it is about getting buy in to the concepts and the process. Mr Sankary also gave examples where the principles of persuasion can be used unethically and it is incumbent on those who become well versed in these techniques to always be ethical in their use.

We hope that Myer Sankary can come back later in the year to repeat his presentation on this important and topical subject.

Meetings we held in 2016


Competitive Intelligence: Saves Money or Makes Money......Every Time by Seena Sharp

Think this is hype? Spend just one hour to discover how to develop the best strategy – the first time – that is far more likely to deliver expected results. The bonus is finding new opportunities and immediate competitive advantage.

It's not enough to have information; it must be the "right" information. And it's rarely available from the Internet or software.

Most companies include and value financial due diligence for developing strategy, minimizing risk, and making growth decisions. Yet, they don't have comparable market due diligence (also referred to as market or competitive intelligence. Successful organizations know the importance of understanding their market and keeping up to date with trends. For those of us involved in strategic planning and strategy in Los Angeles, we know getting competitive intelligence helps us build successful strategies.

Data is not intelligence; technology is not intelligence. They may be the first steps, just as raw ingredients are to a finished recipe.

Strategic Competitive Intelligence reveals emerging and substitute competitors, unknown customers (who don't fit the target profile), market drivers, alternative uses, external forces that are impacting the industry, the changing competitive landscape, distributors’ likelihood of switching suppliers, market assessments, and more. 

When the company’s decision doesn't deliver expected results, they usually blame the economy, technology, low prices, bad substitutes, or the customer’s failure to understanding their fabulous product/service.  And then they go back to building strategy in the same way—relying on internal data, industry experience, and old- fashioned wits to roll out another product based on their perceived competitive advantage.




Wild Cards- Keys to Certain Business Success in an Uncertain Future

Optimism is no substitute for planning!

Understand the important predictable and unpredictable events that effect you and your organization

Learn how to forecast – and tame – the Wild Cards that could make or break the future of your business in the blink of an eye


Wild Cards are the single biggest determinant of the future success or failure of your business.  If you don’t know what they are, how to forecast and prepare for them, or how to leverage them, your business is destined to be nothing but a memory in just a few years.  Attend the November meeting of ASP LA to learn a step-by-step process for forecasting and taming the Wild Cards that lurk in the future of your business.  You’ll be eligible to win a free copy of Jim’s book, Blueprint for Certain Success:  How to Design a Thriving Future for Your Business.






Technology Trends Impacting Business


Summary: Technology is touching more aspects of businesses and has an ever growing impact on business strategy.  In this panel discussion, we will look at major technology trends and their implications for business strategy both in terms of innovation and value creation as well as technology service delivery within organizations. Some of the technology trends we will discuss are:



1) Value Creation

  • Continuous Integration- Innovation/Continuous Delivery (CI/CD)
  • Software Defined Everything
  • Big Data and Data Management
  • Data Science / Machine Learning / Business Intelligence / Analytics
  • New Digital Business Models (i.e., Amazon, Netflix, Uber, Airbnb)
  • Customer/Partner/Employee Access/Enablement/Collaboration/Support

2) Delivery

  • Web Content and App Stores, Business Workflows
  • Interoperability: The problem of pre-web islands of process, data, platform and hardware being locked-in
  • Real-time Analytics, Energy and Data Growth Trends, Machine Learning
  • With outsourcing and attempts to externalise costs - what are risks for your information, IP, compliance, security and supply chain
  • Legal issues, penalties for data breach of customer data,
  • Implications to talent sourcing
  • Emerging Platforms including Big (Car) and small IoT (Data Center) [time permitting]


The Panel 

Tony Karrer, Founder and CEO TechEmpower, Consulting CTO


Diane Waters, Partner Hitchcock Waters and SVP TTG Consulting



Andrew Robinson

President FTS



Contact Us

200-411 Richmond Street East
Toronto, ON M5A 3S5
f. 416.929.5256

Please note that this address may require additional postage.

Please check with your local post provider for details.