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About Us > Overview
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 Who We Are

ASP logo




The Association for Strategic Planning (or ASP) is a non-profit professional society whose mission is to help people and organizations succeed through improved strategic Thinking, Planning and Action.


Founded in 1999, ASP is the leading global not-for-profit professional association dedicated to advancing thought and practice in strategy development and deployment for business, non-profit and government organizations. ASP provides opportunities to explore cutting-edge strategic planning principles and practices that enhance organizational success and advance members' and organizations' knowledge, capability, capacity for innovation, and professionalism.


ASP is the only global strategy association with a certification program. The purpose of our program is to establish a high-level of quality and consistency within the fields of strategic planning and management so that strategic planners and those responsible for developing and deploying strategy can assist organizations in meeting and exceeding the challenges of the 21st century.


Our diverse membership reflects a broad range of industries. Members include:


Organizational Leaders: business, government and non-profit leaders responsible for strategy design and execution, from CEO through those leading a division, department, or team that has a critical strategy component;


Strategy Practitioners/Consultants: internal and external practitioners/consultants who provide content and process expertise for setting and implementing strategic direction; and


Academics: professors, authors and students who create and transfer new knowledge to enhance the effectiveness of strategy and further the profession.


ASP members come from all types and sizes of organizations.  Among the larger organizations represented by ASP members (both past and current) are:

Business Services - Booz Allen Hamilton, Deloitte, Environetics, Experian, North Highland, PwC, Spencer Stuart

Commercial/Industrial - Boeing, Caterpillar, Inc., Cummings, Emerson Climate Technologies, Fluor Corporation, General Dynamics Corporation, Milbank, Mitsubishi Electric, Northrop Grumman, Schneider Electric, Toyota, W.L. Gore Associates, Worthington Industries

Consumer/Retail - AAA, Azizia Panda United Company, Grower's Organic, Roto-Rooter, Saputo Dairy Foods, ULTA Beauty, Walgreens Corporation

Education - Alabama State University, Chicago Medical School at RFUMS, College of DuPage, Defense Acquisition University, DePaul University, Georgia State University, Hilbert College, King Abdulazziz University, Louisiana State University, Morehouse School of Medicine, New York Institute of Technology, Ohio University Heritage College of Osteopathic Medicine, Stanford University, University of Arkansas, University of Maryland, University of North Dakota, Vanderbilt University, Whittier College

Energy - Addax Petroleum, Chevron, Consumers Energy, Great River Energy, Ranger Offshore

Financial - Commerce Bank - Missouri, Delta Community Credit Union, Experian, Federal Reserve Bank of Chicago, Fannie Mae, Farm Credit Canada, Farm Credit Services of America, First Merit Bank, Grant Thorton LLP, Harley Davidson Financial Services, Jewelers Mutual, Motorists Insurance Group, One PacificCoast Bank, Pacific Life, Prudential, Radian Group Inc., TIAA-CREF, Travelers, Wells Fargo

Government - Ajman Municipality, Clayton County Government, City of Toronto, Dallas Area Rapid Transit, Defense Security Service, Dubai Municipality, Export Development Canada, Georgia Technology Authority, National Information Technology Authority - Uganda, Naval Satellite Operations Center, Port of San Diego, Region of Waterloo, Royal Commission of Yanbu, The Mitre Corporation, UAE General Civil Aviation Authority, US Army Cyber Command, US Department of Defense, Western Region Municipality

Healthcare - Alfred Mann Foundation, AMICO, AMN Healthcare, Bellevue, Blue Cross Blue Shield of Michigan, Cancer Treatment Centers of America, Cardinal Health, Covidien, Health Care Service Corporation, Humana, IU Health, Kaiser Permanente, McKesson, MD Anderson Cancer Center, Novo Nordisk, Inc.

Media and Marketing - Cox Enterprises, Epsilon Interactive, Saatchi & Saatchi, Tribune Digital, Turner Broadcasting System

Non-Profit - AARP, American Chemical Society, American Medical Association, American Society of Plumbing Engineers, Amnesty International, Bahrain Institute for Political Development, Goodwill Industries, Illinois Soybean Association, National Geographic Society, Rotary International, San Diego Zoo Global, United States Olympic Committee

Technology - Bell Canada, Cisco Systems, Fiserv, Nokia, IBM, L-3 Communications, Saudi Telecom



The Association for Strategic Planning is a non-profit professional society whose mission is to help people and organizations to succeed through improved strategic thinking, planning and action.



ASP is a non-profit membership organization incorporated in California, USA. Under ASP's bylaws, it is governed by a Board of Directors elected annually by the membership. Officers serve one-year terms and Directors at Large serve three-year terms.  Annually, the Board establishes committees to carry out the work of ASP.  ASP's administrative affairs are managed under contract by an association management firm that employs ASP's Executive Director and other headquarters staff.

Strategy and Initiatives

ASP reviews our strategy and initiatives annually. For more information on our current strategic plan, click here.




While ASP as now constituted is a young organization, established in 1999, its history dates back to the early 1950's when ASP's original predecessor organization was founded.


Contact Us

200-411 Richmond Street East
Toronto, ON M5A 3S5
f. 416.929.5256

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