Why Would I Ever Want or Need to Get Certified in Strategic Planning?
Motivation for learning is different for everybody. Do you identify with any of these statements?
I want to be at the top of my game.
I feel that my relevance is slipping away. I need to get up to speed.
I want to bring more value to my organization/clients.
I want to distinguish myself from other consultants.
I need more confidence in strategy planning. I want feel like I know what I’m doing.
I’ve been assigned a strategy job that I have no background in. The stakes are too high to mess up!
In this time and place, how can we ever really prepare ourselves for the uncertainty that we face today? Most of us learn on the job. When we learn this way, we grab the pieces of the puzzle that will solve our challenges quickly. But we only grab a piece of the puzzle. How do you learn that the rest of the puzzle may be more relevant that the piece you grabbed just to get you through?
Achieving ASP certification is a signal to the world that you know what you are doing in the field of strategy. Earning the certification of SPP or SMP after your name symbolizes that you understand the “thousand-piece puzzle” of strategy—not just the 50 piece beginner puzzle.
It’s the study process—the preparation—where the intrinsic value is for you. Holding that inner confidence that you know the best practices and methodologies in the field is powerful. Knowing that you can take your company’s strategy planning to the next level creates value. Demonstrating that you meet the required competencies to attain the designation is a personal achievement.
Do you have mastery over the 156 competencies in the field of strategy planning and management?
The examinations assess competencies in four domains: Lead, Think, Plan and Act. Further, the facilitative role that strategy professionals play underlies these domains.
Content for the SPP includes 78 competencies in Essential Leadership Skills such as Personal Credibility and Interpersonal Skills, as well as Content, Process and Context in the areas of Think, Plan and Act. The SMP includes these internal consulting essentials plus another 78 competencies covering advanced leadership such as Planning Team Work, Cross-Functional Teams, and Organizational-Wide Leadership, plus C-Suite level concepts and activities in the Think, Plan and Act domains.
Here is an example of how the competencies are differentiated between the two levels of certification. These competencies are from the Think Domain.
Level 1: (SPP)
Strategic Planning Professional
Level 2: (SMP)
Strategic Management Professional
The candidate should know and/or understand how to:
Design a future global environmental scanning system and process utilizing accepted methodologies for today’s global competition.
Provide strategic intelligence to senior management to lead competitive advantage and strategy discussions, ending with consensus decision making, where possible.
Ensure that enterprise-wide risk management, scenario planning, portfolio analysis, and futuring are part of the strategic planning process.
Evaluate different strategic alternatives to develop a uniqueness that creates value for their customers and a competitive advantage for the organization.
Support full economic and portfolio analysis of tentative/alternative strategic directions to ensure their viability, growth, and sustainability.
Assist senior management with the development of their vision and mission/purpose, core values, and long-range direction for the future.
Assist senior management with industry and organizational structural analysis in search of a better business model
Assist senior management with value chain management analysis, sustainable value chains, and business models that drive entrepreneurial behavior.