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Distinguished Service Award
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Distinguished Service Award

The ASP Distinguished Service Award recognizes an ASP member who has demonstrated dedicated service and an untiring commitment to furthering the development of the organization and its members through donated time, influential leadership and sustained service to ASP. Nominees for this award must be members in good standing of ASP for a minimum of 5 years.


Award Winners

 2019 Winner





 Lynne Brown

 Member at Large     

 Lynne Brown has served on the program sub-committee for ASP Annual Conference         since 2016 and through the process Lynne as demonstrated poise and grace.  Her         impact on choosing speakers has helped ASP “up its game” and  enhanced the quality of   our conferences as proven by conference participants in  their feedback.  This past year,   Lynne took on an additional responsibility to serve  as conference co-chair.

 In addition to conference committee participation, Lynne has also served as chair  of the   Non-profit Center of Excellence’s “First Mondays” virtual webinar program.  During her   tenure the number of participants has grown tremendously and the quality of the content   enhances ASP’s brand in the non-profit community. 

 2017 Winner

Martina Doleshal

NorCal Chapter

Martina’s extraordinary effort has made a significant contribution to ASP’s reputation, thought leadership and community support in the San Francisco Bay Area Region due to her originating, developing, and leading the execution of the now Annual ASP NorCal Non-Profit challenge, a one-day, hands -on, interactive and collaborative event that brings together volunteer strategists and creative thinkers from diverse fields and local community organizations that need help with strategic projects ranging from fundraising campaign design to development of a 5-year strategic growth plan.

 2017 Winner

Marie Muscella

National Capital Area Chapter

Marie has served on the ASP Board of Directors for six years and has served on the Certification Operations Committee for several years. During the past two years her position as Committee Chair meant working with the team that revised the BOK and coordinating the new content into our certification program.  It also meant leading through the transition of our certification program management. Marie continues to actively serve on the Certification Operations Committee.


Over the last 3 years, Marie has encouraged personnel from her organization to apply for certification with ASP at either the SPP or SMP level, depending on the candidate’s level of experience, and continues to be an advocate of the program. In fact, her organization, has more certified professional than any other entity across the globe with more than 30 certified SPPs and SMPs.

 2016 Winner





 Tom Carter


 Tom has unfailingly worked in key capacities to advance ASP and the membership. He   was elected to the Board in 2010, reelected in 2012, and has been an active contributing   member of the Board of Directors since then and of the Executive Committee for three years;   in these roles his viewpoint as a member-at-large, former corporate executive and Canadian   have made his service especially valuable. Tom took over as Treasurer in 2012 and was   involved with the development of ASP's Certification program and subsequently, as a   certification pioneer

 (SMP 17). Tom has provided both wise counsel and his time and effort on the Certification   Operations Team as Vice Chair and on the Certification Applications Team.


  2015 Winner

  Neelima Firth

  Los Angeles Chapter

 Neelima has been a member of ASP since 2008 and on the ASP Board of Directors since 2011.   She has been the Secretary, Vice President and was ASP President 2013-2014. Her focus  during her tenure was technology and content. She was instrumental in the transfer to the new  website and the new association management software. She was the founding chair  the Webinars Committee. She continues to serve as Immediate Past President on the ASP Executive Committee and the Board of Directors


Laurie Bacopoulos2014 Winners


Laurie Bacopoulos

Atlanta Chapter


Laurie has provided stellar service to ASP in recent years, as Atlanta Chapter President, 2013 Conference Chair, co lead of ASP's Technology team, and most recently as a member of ASP's Board of Directors. During Laurie’s past year as a National Board member, she has led the charge to revamp the ASP website, has made significant strides to redesign the chapter support model and is in the process of implementing more efficient and effective technology to take the ASP to the next level. She also investigated and resolved a number of problems in the interim that were causing names to be deleted from the ASP mailing list. She is helping to set the stage for significant future growth.


Lynne Brown

Lynne Brown

Member at Large


Lynne demonstrates how a member at large can both contribute to and benefit 
from ASP membership.  She has been instrumental in the formation and activities of ASP's Non-Profit Community of Practice, worked tirelessly to recruit 2014 conference speakers and is involved in the start-up of World Strategy Week.

She dedicated a substantial amount of time as a key member of the Conference Committee, making suggestions and offering feedback on all areas of conference planning.

Lynne has a collaborative nature was demonstrated throughout the conference efforts.. Most valuable of all was the way she remained aware of the many moving parts of the conference and the tasks at hand. When something needed doing, Lynne frequently took it upon herself to do it…even if it was not part of her job description. She was an invaluable, essential component of the Conference Committee, and the 2014 ASP Conference would not have been as valuable without Lynne Brown! 

Ken Ketch2013 Winner
Ken Ketch

Ken Ketch has been the Northern California chapter's Silicon Valley program chair for more than 8 years and has been on the chapter's leadership team since its creation. As program chair, Ken has ensured that speakers are sourced into the pipeline and then worked with the speakers to meet ASP program goals. To date, there have been more than 65 chapter programs under his tenure. Ken has been the "programming glue" that has kept the NorCal chapter going strong!!!
For more than six years Ken has donated the ASP Collaboration and Planning Center, which has been used regularly for Association board meetings and other chapter, committee, project, certification, and election needs, providing virtual collaboration and documentation. Perhaps more importantly, Ken has graciously and tirelessly supported all who wanted to use the ASPCC to conduct the business of the Association.
In short, Ken has been one of the ASP's key behind the scene contributors', committed to the success of ASP and the profession and has been a model of a committed and effective strategy leader.


Tim Trotter2012 Winner
Tim Trotter

Tim Trotter is recognized for his ongoing dedication and commitment to furthering the development of ASP and its members. Tim served as President of ASP during the most financially challenging years of its history, leading efforts to streamline ASP's financial processes and to develop multiple revenue streams to ensure ASP's financial viability for years to come. He presided over the development of the ASP Certification program, and led efforts to significantly grow the ASP membership base. At the local level, he was a founder of the Chicago Chapter and built it into one of the most active chapters in ASP. When the chapter elected to host the 2012 ASP national conference, Tim led the planning and execution as the conference chair.


Jim Wilson2011 Winner
Jim Wilson

For at least ten years Jim Wilson has been active in ASP, most notably as the chairman of three ASP annual conferences and a driving force as the advisor to the chairs of several others. Jim provided leadership and direction to the conference in its formative years; he was its chair when the event fully came into its own as a cornerstone benefit of ASP membership, and as an annual focal point of strategic conversation in our profession. Were it not for Jim's leadership, ASP's conference might not be the success that it is today. Jim's involvement didn't end there. He and fellow member Soren Eilertsen coordinated a major strategic research project that shined a national spotlight on ASP as a critical source of strategic information and expertise when difficult issues present themselves for a solution. On the heels of that project, Jim volunteered to head a revenue generation task force that played a key role in helping to bring ASP back to financial viability in 2010. Three presidents of ASP have described Jim as the "go-to guy" when ASP needed leadership on a project or event of vital importance to the organization. Jim exceeds the criteria for the Distinguished Service Award and is well qualified for this honor.


Paul Ratoff2010 Winner
Paul Ratoff
President, Strategy Development Group


Joyce Reynolds-Sinclair2009 Winner
Dr. Joyce Reynolds-Sinclair

While many have distinguished themselves in ASP over the years, few have set the standard for service that Joyce has. Examples of that standard are many:
She worked tirelessly to establish the Northern California Chapter, to secure speakers for that chapter of a high caliber, and to ensure that the membership grew and the meetings were well-attended. The Northern California Chapter was the first chapter outside of LA and it set ASP on a course for growth that we may never have enjoyed had it not been for her efforts to make the chapter a model of success.
Dr. David Crain2008 Winner
Dr. David Crain

Dr Crain was a Co-founder of ASP and the Association's first President from 1999 - 2004. David's superior and sustained leadership set the Association on the path to success, as he led development of the organization's strategy and worked with board members to increase the visibility and market positioning. Dr. Crain was instrumental in the creation of ASPs Corporate Membership and benefits associated with this area of membership.
Dr. Crain has served for many years as a professor of strategic planning, teaching at several Southern California business schools. He has also worked in strategic planning with numerous publicly-held and private companies, both internally and as a consultant.


Dr. Stanley C. Abraham2007 Winner
Dr. Stanley C. Abraham

Professor of Strategy and Entrepreneurship at Cal Poly Pomona, and president of Future by Design. Dr. Abraham was a founding member of ASP in 1999, and served as its President. He organized the first ASP national conference, and has led many key activities in developing ASP into a successful organization.



Award Judging
Nomination: Any member in good standing can nominate a candidate for recognition of distinguished service to ASP. Nominees will be evaluated on the following criteria: Years as a member, Chapter Service, National Service, as well as Special Assignments. A summary of the nominee's accomplishments must accompany this nomination.
Selection: The ASP President will designate a committee of no fewer than three members to recommend a recipient of the award to the Board.
Presentation: The Distinguished Service Award will be presented at the ASP Annual Conference or Annual Members Meeting, at the discretion of the Board.
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