ASP Global Webinars 2018
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Webinars are a great way of learning new strategic tools or polishing up your business skills from your own home or office!  

Each year we assemble a series of topics and expert speakers to support professionals who have some familiarity and interest in each topic and want to learn more. All the webinars are educational in nature and may provide additional reading material either as pre-reading or as follow up to the topic. Some of the information will be helpful to those taking the ASP Certification in Strategy Planning. Live webinars will provide an opportunity for you to ask questions through the moderator.

 If you have any interest in presenting or would like to propose a topic for a future Global Webinar please reach out Jennie Benjamins, ASP's Marketing & Member Services Coordinator.

August 2018 

Are you Ready to Collaborate? Building Collaborative Capability Inside and Out

August 15, 2018

1:00 PM - 2:00 PM (EDT)

Half of all CEOs expect to engage in a new alliance in the coming year to fuel innovation and drive growth. If your core strategy depends upon alliances and business relationships to succeed, do you have the core competency and collaborative capability to deliver? This webinar will examine the impact of collaborative capability as a core competency and strategic advantage for the modern business operating in a complex ecosystem of business relationship.

We will introduce a new Collaborative Maturity Assessment tool that has been created in compliance with ISO-44001 Collaborative Business Relationship Management Standard and the best practices of the Association of Strategic Alliance Professionals. It could be the tool you are looking for to determine your readiness in your organizational strategy, operations, collaborative competency, culture, and leadership. The assessment will be made available at no charge to attendees when they register.

About the Norma Watenpaugh

Norma Watenpaugh is the founding principal and CEO of Phoenix Consulting Group which provides partnering and collaboration consulting services with expertise in partnering strategy, multi-channel and alliance management, and ecosystem development. Prominent clients include Amazon, Adobe, Cisco, Dell, Google, PayPal, Microsoft, and Xerox.

Norma has taught alliance seminars for Duke Corporate Education, the Reuters Foundation, Digital Vision Fellowship Program at Stanford University, San Jose State University Professional Development, the American Management Association, and is a frequently requested guest lecturer and speaker at industry events.

Norma has been a Board member of the Association of Strategic Alliance Professionals since 2003 and former Best Practices Committee Chair. She has led the organization in developing the CA-AM and CSAP professional credentials and in revitalizing the ASAP Handbook of Alliance Management: A Practitioner’s Guide. She currently leads the US delegation to the ISO standards committee for Collaborative Business Relationship Management. She was named a Woman of Influence in Silicon Valley in 2015 by the Silicon Valley Business Journal. 

Recordings of our 2016-2017 Webinar Series can be viewed here.


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