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Scenario Planning Recorded Webinar: Unlocking the Mystery

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Unlocking the Mystery of Using Scenario Planning to Drive Strategic Decisions

Scenario planning, traditionally a strategy tool used by Fortune 500 companies to escape the trap of planning for the future based on what has happened in the past, is now also an important tool for mid-sized organizations. The core concepts of scenario planning are becoming an essential part of the growth strategy toolkit for mid-market companies, nonprofit organizations, and government agencies looking for better ways to prepare their organizations for an uncertain future.

Aided by new technologies for organizational collaboration and communications, scenario planning can engage employees in new ways, address organizational bias, and guide leaders in developing new insights about the future. Perhaps most importantly, scenario planning guides decisions about strategic early investments that can pay significant dividends.  

Based on the presenters’ work with clients in the fields of scenario and strategic planning and execution oversight, their annual meetings with representatives from Royal Dutch Shell on its scenario planning process, and their insights into how mid-sized organizations can profit from this tool, this webinar will expand your knowledge about the key concepts and processes that make scenario planning an invaluable and integral tool in the strategic planning process.

The presenters have developed and will share an up-to-date bibliography on scenario planning plus will share their own articles on the topic.  Let this webinar enable you and your organization to incorporate scenario planning into the mix of strategic tools you use to guide future decision making that maximizes the value of your organization.


Diane M. Meister

Founder & Managing Director

Meridian Associates Inc

Herb Rubenstein


Meridian Associates Inc



About your speakers

Diane M. Meister is a strategic growth advisor to leaders of middle-market and larger organizations with over 30 years of experience in the field. As founder and managing director of Chicago-based Meridian Associates Inc., she leads a team of experienced professionals in operating an outsourced Strategy Office for Meridian client firms.  Meridian Strategy Office services guide organizational leaders who are facing shifting market dynamics and have identified the need to create innovative approaches or even fully transform their approach to business operations and growth. Meridian services complement internal client knowledge, focusing on sophisticated customer analyses, environment scans, and senior team collaboration and planning sessions that guide novel management decisions and lead to superior client profitability and sustainable growth.


Meridian draws on a variety of strategy tools in its work with clients, including scenario-based strategic planning. Meridian success stories include high client-ROI engagements that have: a) helped a children’s toy company anticipate and successfully prepare for a dramatic contraction in the company’s primary distribution channel, b) assisted a $350 million Tokyo-based public company with 15 international operations reach executive team agreement to and execute key change initiatives that addressed a quickly-shifting industry landscape, and c) guided a highly-regarded not-for-profit to define and implement a needed board restructuring as part of a successful new Strategic Growth Plan that addressed their changing support environment. See for details.


Prior to founding Meridian Associates, Diane held senior marketing and advertising positions at two international advertising agencies, Leo Burnett Company (now part of Publicis Groupe) and Young & Rubicam Inc., where she honed skills in brand positioning and strategy, market innovation, and new product development. Her responsibilities included reenergizing over a dozen corporate brands including brands owned by Kimberly-Clark Corporation, United Airlines, Kellogg Company, Del Monte Foods, and also the GLAD line of plastic wrap and bags.


Diane holds an Executive MBA from the Kellogg School of Management at Northwestern University and a Bachelor of Business in Management from Western IL University. She was a board member and membership chair of the Association for Strategic Planning Chicago chapter from 2010-2012, is a founding member and past chair of the Kellogg Alumni Club Entrepreneurship Network, and past member of the Kellogg Alumni Club Advisory Board. She has been a featured speaker on scenario planning at recent ASP national conferences and has lectured on strategic planning at DePaul University and at Northwestern University.  

Herb Rubenstein
 is an Adjunct Faculty Member of the Global Energy Management Program of the University of Colorado, Denver.  He teachers the Strategic Management Course as well as the International Course. He is the Founder and Program Director of the Colorado Chapter of the Association for Strategic Planning and a former member of the national board.  He is also a principal with Meridian Associates, a Chicago based business consulting organization.

In addition, he is president of the Sustainable Business Group and the founder and executive director of THE LEEEGH, a nonprofit which stands for leadership in education, energy, environment, governance and health.  He is the lead author of the Financial Times business book, Breakthrough, Inc.: High Growth Strategies for Entrepreneurial Organizations, and Leadership Development for Educators, and the author of the American Bar Association’s Leadership for Lawyers.  


He has served as an adjunct professor of entrepreneurship at Colorado State University, has taught strategic planning and scenario planning in the MBA program at George Washington University.

Herb is a Phi Beta Kappa/Omicron Delta Kappa graduate in Politics and Economics from Washington and Lee University. He was a Rotary Ambassadorial Scholar at the University of Bristol in Bristol, England and the Lyndon B. Johnson Scholar at the Lyndon B. Johnson School of Public Affairs at the University of Texas at Austin.  His law degree is from Georgetown University.  His expertise is in business and strategic planning for businesses and large nonprofits focusing on every major aspect of the company and its operations, metrics, and its ability to absorb and manage change.


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